100 Best ChatGPT Prompts for Market Research

Introduction

This page is a practical prompt library dedicated to Market Research. It helps researchers, product managers, and marketers quickly access copy-ready prompts to guide ChatGPT through key research tasks—from objective framing to storytelling of results.

Use this collection when you need repeatable, structured prompts that reduce setup time while ensuring outputs are actionable and auditable.

Direct Answer

The best ChatGPT prompts for Market Research are the ones that clearly define objective, audience, and data methods, then produce structured outputs you can act on. This page provides a 100-prompt library designed for practical use, not theory.

How to Use These ChatGPT Prompts

• Replace placeholders like [industry], [audience], [product], [region], and [constraints] with your specifics before running a prompt.
• Add constraints such as budget, timeline, data privacy requirements, and language style to tailor results.
• Specify the requested output format (JSON, CSV, Markdown, etc.) to streamline downstream usage.
• For outputs, request a structured plan, table, or checklist to make results actionable and easy to QA.

100 Best ChatGPT Prompts for Market Research

1. 1. Define market research objective: You are a Market Research Analyst. Task: Define a precise research objective for [industry], [audience], and [product]. Include the research questions, scope, and success criteria. Output: JSON with objective, questions, scope, and successMetrics.
2. 2. Identify target customer segments: You are a Market Research Analyst. Task: Identify viable customer segments for [industry] targeting [audience] for [product]. Describe demographic, psychographic, and behavioral criteria. Output: segmentBriefs in JSON.
3. 3. Map the competitive landscape: You are a Competitive Intelligence Specialist. Task: Map the current competitive landscape for [industry], listing direct and indirect competitors, their strengths, weaknesses, and differentiators. Output: two-column matrix plus a summary.
4. 4. Determine sample size for surveys: You are a Stats-heavy Market Researcher. Task: Propose sample size for a survey in [region] among [audience] with [margin] and [confidence]. Show calculations and assumptions. Output: sampleSizePlan in JSON.
5. 5. Design a customer survey for product feedback: You are a Research Designer. Task: Create a customer feedback survey for [product] addressing usability, features, and satisfaction for [customer segment]. Include question types, skip logic, and a clean JSON/CSV export template.
6. 6. Create a conjoint analysis scenario: You are a Quant researcher. Task: Build a conjoint design for [product] with [features] and [levels]. Outline utility estimates, experimental design, and interpretation guidance. Output: experimentalPlan in JSON.
7. 7. Validate pricing hypotheses with willingness-to-pay: You are a Pricing Analyst. Task: Design a WTP study for [product] across [segments]. Include price ranges, product bundling, and acceptance criteria. Output: WTPPlan with data collection steps.
8. 8. Map customer journey touchpoints: You are a UX researcher. Task: Map the customer journey for [product] in [region], identify pain points at each stage, and propose prompts for follow-up qualitative research. Output: journeyMap and recommendations.
9. 9. Analyze primary vs secondary data sources: You are a Research Planner. Task: Compare primary and secondary data sources for a project on [topic]. List strengths, limitations, cost, and timeliness. Output: decision matrix.
10. 10. Develop a research plan timeline: You are a Project Lead. Task: Create a 6-week research plan for [topic], including milestones, responsibilities, and critical path. Output: Gantt-like timeline in JSON.
11. 11. Create a competitor feature comparison matrix: You are a Product Analyst. Task: Build a feature comparison matrix for competitors in [industry], weighting by importance to [audience]. Output: matrix with rankings.
12. 12. Identify market size estimation approach: You are a Market Research Strategist. Task: Propose a market sizing approach for [region] and [industry], choosing top-down and bottom-up methods and reconciliation steps. Output: sizingStrategy.
13. 13. Prioritize research questions using RICE: You are a Research Planner. Task: Apply the RICE framework to rank research questions for [topic], and provide a prioritized list with rationale. Output: rankedQuestions in JSON.
14. 14. Draft an interview guide for B2B buyers: You are a Interview Guide Designer. Task: Create a semi-structured interview guide for B2B buyers in [industry], covering decision criteria, process, and procurement pain points. Output: guide.
15. 15. Build a semi-structured focus group protocol: You are a Qualitative Research Lead. Task: Design a focus group protocol for [topic], including moderator prompts and activities for [audience]. Output: protocol with moderator script.
16. 16. Design a product concept test script: You are a Product Researcher. Task: Create a concept test script for [product concept], including acceptance criteria, sample size, and decision rules. Output: testScript.
17. 17. Craft brand perception measurement: You are a Brand Researcher. Task: Define a brand perception measurement framework for [brand] among [audience], including metrics and benchmarks. Output: measurementFramework.
18. 18. Analyze social listening for trends: You are a Social Insights Analyst. Task: Extract trend signals for [topic] from social channels in [region], summarize themes, and flag potential opportunities. Output: trendSummary.
19. 19. Create a market entry viability assessment: You are a Market Entry Analyst. Task: Assess viability of entering [market] with [product], considering demand, competition, and barriers. Output: viabilityReport.
20. 20. Map pricing strategy scenarios: You are a Pricing Strategist. Task: Create pricing scenarios for [product], including tiers, bundles, and discount rules. Output: pricingScenarios in JSON.
21. 21. Develop a channel preference study: You are a Channel Researcher. Task: Investigate preferred sales and distribution channels among [audience] in [region], with recommendations. Output: channelStudy.
22. 22. Create a segmentation model from survey data: You are a Data Analyst. Task: Build a segmentation model from survey responses for [topic], including cluster definitions and actionable implications. Output: segmentationModel.
23. 23. Benchmark user experience metrics: You are a UX Researcher. Task: Establish UX benchmarks for [product] focusing on ease of use, time-to-value, and satisfaction. Output: benchmarks.
24. 24. Design a card sorting exercise plan: You are a UX Researcher. Task: Plan a card sorting exercise to organize features for [product], including recruitment, materials, and analysis method. Output: plan.
25. 25. Prepare data collection plan and tooling: You are a Research Ops Lead. Task: Outline data collection plan for [topic], including tools, templates, and data governance. Output: plan.
26. 26. Build a market trend forecasting template: You are a Forecasting Specialist. Task: Create a reusable market trend forecasting template for [industry], with data inputs, assumptions, and visualization. Output: template.
27. 27. Draft ethical considerations and consent: You are an Ethics Lead. Task: Draft consent language, privacy considerations, and ethical guardrails for research involving [data], [audience]. Output: consentDocs.
28. 28. Create a competitor weakness audit: You are a Competitive Analyst. Task: Identify potential weaknesses of key competitors in [market] and map opportunities. Output: weaknessAudit.
29. 29. Design a churn risk analysis prompt: You are a Data Scientist. Task: Build a churn risk analysis prompt for [product], including data fields, features, and modeling approach. Output: churnModelPlan.
30. 30. Build a product-market fit evaluation rubric: You are a Product Researcher. Task: Create a rubric to evaluate product-market fit for [product] across [segments], with scoring and thresholds. Output: rubrics.
31. 31. Conduct a SWOT micro-analysis with data: You are a Strategy Analyst. Task: Conduct a small-SWOT analysis for [brand/product] using available data, and provide actionable implications. Output: swotReport.
32. 32. Generate go-to-market messaging map: You are a Messaging Strategist. Task: Create a GTM messaging map for [product] targeting [audience] in [region], with value propositions and proof points. Output: messagingMap.
33. 33. Create a shopper persona set: You are a Consumer Insights Specialist. Task: Build a set of shopper personas for [industry], including motivations, barriers, and media habits. Output: personas.
34. 34. Draft a pricing sensitivity survey: You are a Survey Designer. Task: Create a pricing sensitivity survey for [product], with price anchors and scenario questions. Output: survey.
35. 35. Develop a feature prioritization rubric: You are a Product Strategist. Task: Create a rubric to prioritize features for [product] based on impact, effort, and alignment. Output: rubric.
36. 36. Create a customer satisfaction diagnostics: You are a CX Analyst. Task: Build a diagnosis framework for customer satisfaction for [brand], with root cause prompts. Output: diagnostics.
37. 37. Model market potential by region: You are a Market Modeling Expert. Task: Model market potential for [region] across [industry], delivering regional growth scenarios. Output: regionalModel.
38. 38. Prepare a sample size calculator prompt: You are a Statistics Assistant. Task: Prepare a prompt to calculate sample size for future surveys by region and audience, including confidence and margin. Output: calculatorPrompt.
39. 39. Build a competitor pricing analysis: You are a Pricing Analyst. Task: Compare competitor pricing across products in [category], identifying pricing bands and value propositions. Output: pricingAnalysis.
40. 40. Create a brand equity measurement plan: You are a Brand Analytics Specialist. Task: Plan how to measure brand equity for [brand] across [markets], with metrics and data sources. Output: equityPlan.
41. 41. Draft a user testing scenario for dashboards: You are a UX Researcher. Task: Create a user testing scenario for a [dashboard/product] aimed at [user type], including success criteria. Output: testScenario.
42. 42. Generate a product concept validation plan: You are a Product Researcher. Task: Outline a plan to validate a new product concept for [market], including sample, methods, and go/no-go criteria. Output: validationPlan.
43. 43. Create a distribution channel viability matrix: You are a Channel Researcher. Task: Build a matrix assessing viability of distribution channels for [product], with costs, reach, and control. Output: channelMatrix.
44. 44. Design a qualitative interview coding scheme: You are a Qualitative Analyst. Task: Create a coding scheme for transcripts from interviews about [topic], including code definitions and examples. Output: codingScheme.
45. 45. Analyze market risk factors prompt: You are a Risk Analyst. Task: Identify and rate market risks for [industry], with trigger events and mitigation ideas. Output: riskMatrix.
46. 46. Create a go-to-market launch plan checklist: You are a Launch Planner. Task: Build a checklist for a go-to-market launch for [product], including pre-launch, launch, and post-launch activities. Output: launchChecklist.
47. 47. Build a distribution reach assessment: You are a Channel Analyst. Task: Assess distribution reach for [region] across channels, with coverage gaps and fill strategies. Output: reachAssessment.
48. 48. Create a user onboarding feedback prompt: You are a CX Designer. Task: Create prompts to collect onboarding feedback from new users of [product], focusing on friction, clarity, and value. Output: onboardingFeedbackPrompt.
49. 49. Develop a market sizing scenario with top-down approach: You are a Market Modeler. Task: Develop a top-down sizing scenario for [market], including market drivers and caveats. Output: sizingScenario.
50. 50. Draft a sampling methodology for surveys: You are a Field Researcher. Task: Draft a sampling methodology for [survey], including frame, selection, and weighting rules. Output: samplingPlan.
51. 51. Create a competitive map by feature importance: You are a Competitive Analyst. Task: Build a map of competitors by feature importance for [product], with scoring. Output: featureMap.
52. 52. Design a pricing optimization prompt: You are a Pricing Scientist. Task: Create a pricing optimization prompt for [product], including objective, constraints, and data needs. Output: optimizationPrompt.
53. 53. Build a brand perception survey aggregation: You are a Survey Designer. Task: Aggregate brand perception data from multiple sources for [brand], and present a unified view. Output: aggregatedSurvey.
54. 54. Draft a product adoption curve analysis: You are a Growth Analyst. Task: Analyze product adoption curve for [product], identify early adopters and laggards. Output: adoptionAnalysis.
55. 55. Create an ethnographic observation plan: You are an Ethnographer. Task: Plan an ethnographic observation study in [setting] for [topic], including protocols and notes. Output: observationPlan.
56. 56. Design a market entry risk assessment: You are a Market Entry Analyst. Task: Assess risks for entering [market] with [product], including regulatory, cultural, and competitive risks. Output: riskAssessment.
57. 57. Build a customer retention analysis prompt: You are a Retention Analyst. Task: Create prompts to analyze customer retention for [product], including cohorts and drivers. Output: retentionPromptSet.
58. 58. Create a retail shelf impact study: You are a Retail Researcher. Task: Plan a study to measure shelf impact of [product] in [retailers], including metrics and sampling. Output: shelfStudy.
59. 59. Develop a regional demand forecast model: You are a Forecasting Analyst. Task: Build a regional demand forecast model for [region] and [industry], with scenario planning. Output: forecastModel.
60. 60. Draft a data hygiene and cleaning plan: You are a Data Governance Lead. Task: Create a data hygiene plan for market research data, including deduplication, validation, and privacy controls. Output: dataHygienePlan.
61. 61. Create a vendor and supplier research brief: You are a Sourcing Analyst. Task: Write a research brief for evaluating market vendors for [service/product], including criteria and scoring. Output: vendorBrief.
62. 62. Analyze user feedback from support tickets: You are a Customer Experience Analyst. Task: Extract product insights from support tickets for [product], with themes and recommended actions. Output: insightsReport.
63. 63. Build a cohort analysis prompt: You are a Data Analyst. Task: Create prompts to run a cohort analysis for [product], including cohort definitions and KPI tracking. Output: cohortPrompt.
64. 64. Design a competitive benchmarking framework: You are a Strategy Analyst. Task: Build a benchmarking framework to compare [product] with competitors on key metrics. Output: benchmarkFramework.
65. 65. Create a market research report template: You are a Research Writer. Task: Provide a reusable market research report template for [topic], with sections for methodology, findings, and recommendations. Output: reportTemplate.
66. 66. Draft an experimental design for ads test: You are a Marketing Scientist. Task: Create an experimental design for testing ad concepts for [product], including variables and sample size. Output: adsTestDesign.
67. 67. Develop a brand health tracking study: You are a Brand Metrics Analyst. Task: Plan a brand health tracking study for [brand], with cadence, metrics, and targets. Output: healthPlan.
68. 68. Create a pricing tier experiment plan: You are a Pricing Experiment Designer. Task: Plan a tiered pricing experiment for [product], including control groups and evaluation metrics. Output: tierExperimentPlan.
69. 69. Build a survey skip logic map: You are a Survey Architect. Task: Map skip logic for a survey on [topic], ensuring logical flow and data quality. Output: skipLogicMap.
70. 70. Design a mystery shopping prompt: You are a Mystery Shopper Coordinator. Task: Create prompts for evaluating in-store experience for [brand] across locations, with scoring criteria. Output: mysteryShopPrompt.
71. 71. Develop a market entry plan by region: You are a Market Entry Planner. Task: Draft a regional go-to-market plan for entering [market], including regulatory checks, partners, and timing. Output: regionalPlan.
72. 72. Create a social media insights dashboard: You are a Social Data Analyst. Task: Build a dashboard that tracks social signals for [topic], including share of voice and sentiment. Output: dashboardSpec.
73. 73. Draft a product portfolio analysis: You are a Portfolio Analyst. Task: Analyze the product portfolio for [company], identifying gaps and synergy opportunities. Output: portfolioAnalysis.
74. 74. Build a conjoint analysis exercise: You are a Quant Analyst. Task: Create a ready-to-run conjoint exercise for [product], including attributes, levels, and evaluation plan. Output: conjointExercise.
75. 75. Create a usability test plan for analytics tools: You are a UX Researcher. Task: Plan usability testing for [analytics tool], with tasks, metrics, and recruitment criteria. Output: usabilityPlan.
76. 76. Design a customer pain point catalog: You are a Customer Insights Specialist. Task: Compile a catalog of customer pain points for [product], with quotes and context. Output: painPointCatalog.
77. 77. Create a competitor product roadmap comparison: You are a Competitive Intelligence Analyst. Task: Compare competitor product roadmaps for [category], highlighting differences and implied priorities. Output: roadmapComparison.
78. 78. Draft a go-to-market KPI dashboard: You are a Data Visualization Expert. Task: Outline a KPI dashboard for GTM success for [product], including data sources and alerts. Output: dashboardSpec.
79. 79. Build a market segmentation validation plan: You are a Segmentation Specialist. Task: Plan validation of market segments for [product], including data sources and criteria. Output: validationPlan.
80. 80. Design a packaging study for packaging impact: You are a Packaging Researcher. Task: Plan a study to test packaging impact on perception and choice for [product], including samples and metrics. Output: packagingStudy.
81. 81. Create a qualitative data coding cheat sheet: You are a Qualitative Analyst. Task: Provide a cheat sheet of commonly used codes for [topic], with definitions and examples. Output: codingCheatSheet.
82. 82. Draft a market opportunity scoring rubric: You are a Strategy Analyst. Task: Create a rubric to score market opportunities for [industry], with criteria and weights. Output: scoringRubric.
83. 83. Build a pricing communication test prompt: You are a Communications Researcher. Task: Design prompts to test pricing messaging and disclosures with [audience] for [product]. Output: testPrompts.
84. 84. Create a channel partner landscape map: You are a Channel Researcher. Task: Map potential channel partners for [product], with fit score and engagement plan. Output: landscapeMap.
85. 85. Design an executive summary for research: You are a Report Designer. Task: Write a concise executive summary for a market research project on [topic], including conclusions and recommendations. Output: execSummary.
86. 86. Build a linguistic analysis for messaging: You are a Linguistics Analyst. Task: Analyze messaging for [brand] to ensure clarity and tone across regions. Output: languageAnalysis.
87. 87. Create a retail pricing experiment plan: You are a Pricing Researcher. Task: Plan a retail pricing experiment for [product], including store mix and measurement metrics. Output: retailPricingPlan.
88. 88. Draft a competitor product feature gap analysis: You are a Competitive Analyst. Task: Identify feature gaps between [product] and top competitors. Output: featureGapAnalysis.
89. 89. Develop a market entry go/no-go criteria: You are a Market Entry Analyst. Task: Define go/no-go criteria for entering [market] with [product] based on data. Output: goNoGoCriteria.
90. 90. Create a customer journey mapping prompt: You are a CX Architect. Task: Create prompts to map the end-to-end customer journey for [product], including touchpoints and metrics. Output: journeyPrompts.
91. 91. Build a post-launch market feedback loop: You are a Growth Analyst. Task: Design a feedback loop to capture market response after launch of [product], with cadence and channels. Output: feedbackLoop.
92. 92. Design a cross-cultural market research prompt: You are a Global Researcher. Task: Create prompts to study market differences across cultures for [product], with localization considerations. Output: crossCulturalPrompt.
93. 93. Create a data collection framework for online communities: You are a Community Researcher. Task: Plan data collection from online communities for [topic], with privacy and consent. Output: dataFramework.
94. 94. Draft an industry trend synthesis prompt: You are a Trends Analyst. Task: Synthesize current industry trends for [industry] into a concise briefing with implications. Output: trendBrief.
95. 95. Build a lead qualification research plan: You are a B2B Lead Researcher. Task: Plan research prompts to qualify leads for [product], including data fields and scoring. Output: leadPlan.
96. 96. Design a product-market fit scoring rubric: You are a Growth Scientist. Task: Build a scoring rubric for product-market fit for [product], with thresholds. Output: pmfRubric.
97. 97. Create a market sizing validation prompts: You are a Validation Specialist. Task: Develop prompts to validate market size estimates for [region] and [industry], with triangulation. Output: validationPrompts.
98. 98. Draft a competitor sentiment analysis prompt: You are a Sentiment Analyst. Task: Create prompts to analyze sentiment around competitors for [brand] in [region]. Output: sentimentPrompts.
99. 99. Build a regional competitors dynamics analysis: You are a Competitive Intelligence Specialist. Task: Analyze regional competitors dynamics for [market], including share shifts and strategies. Output: regionalDynamics.
100. 100. Create a market research storytelling framework: You are a Research Storyteller. Task: Build a storytelling framework to present market research findings for [topic] to executives, with narrative arc and visuals. Output: storytellingFramework.

Best Practices

Leverage these prompts as building blocks. Keep prompts specific, provide clear outputs, and reuse validated prompts across projects. Always tailor placeholders to your data and validate outputs with real sources where possible.

Common Mistakes to Avoid

Avoid vague objectives, missing audience definitions, overloading prompts with too many constraints, and assuming data availability that does not exist. Ensure outputs are actionable and testable.

Related resources

Use these related resources to move from prompt examples into real AI workflows, implementation demos, and topic-specific business use cases.

• ChatGPT
• AI Prompts Library
• ChatGPT Prompts
• AI Lab demos
• AEO ChatGPT prompts
• Agentic market research interviews
• How to use AI for market research
• Virtual researcher with retrieval agents
• Typeform feedback and product ideas
• Organizational knowledge brain AI Lab

FAQ

What is the purpose of these prompts?

To provide ready-to-run, topic-specific prompts that guide ChatGPT through practical market research tasks with structured outputs.

How should I use placeholders?

Replace placeholders like [industry], [audience], [product], [region], and [constraints] with your project specifics before running a prompt.

Can I adapt prompts for my industry?

Yes. Swap the industry terms, audience roles, and data sources to fit your sector while maintaining the prompt structure.

What outputs can I expect?

Structured outputs such as JSON, CSV, matrices, dashboards, and detailed briefs that are ready for downstream workflows.

Are these prompts safe to run with customer data?

Always ensure compliance with privacy regulations and use de-identified data where possible. Include consent and data governance where applicable.