100 Best Gemini Job Description Prompts for Law Firms

Direct Answer

The best Gemini prompts for job description for law firms are tailored, explicit prompts that define role scope, required qualifications, practice area, and success metrics. They should include placeholders for firm, location, level, and salary, and produce a structured, recruiter-ready job description without extraneous content.

Introduction

This page is a practical Gemini prompt library designed for creating precise job descriptions for law firms. It helps HR teams and legal recruiters standardize roles across practice areas.

Whether you hire for litigation, corporate, IP, or regulatory teams, these prompts enable fast, accurate JD drafting and consistent candidate criteria across the firm.

How to Use These Gemini Prompts

• Replace placeholders with your firm data and location.
• Add constraints on experience, licenses, and required skills.
• Request outputs in a clean, recruiter-friendly format such as sections and bullet points.
• Ask for output in a ready-to-publish JD with clear metrics.
• Verify outputs against your internal job standards and compliance requirements.

100 Best Gemini Job Description Prompts for Law Firms

1. General Attorney JD draft: Act as an HR lawyer and legal writer. You are building a job description for a general attorney at a law firm. Include role summary, essential duties, required qualifications, preferred experience, work environment, reporting lines, performance metrics, and compensation range. Use placeholders [firm], [location], [level], [practiceArea], [salaryRange], [benefits], and [workHours]. Output in bullet point sections with a clear, concise tone, and avoid legal disclaimers unless requested.
2. Associate JD for litigation: Role: Litigation Associate. Task: draft a detailed JD for a mid-level attorney focusing on court filings, discovery, deposition prep, and motion practice. Include required licenses, education, experience, and preferred skills. Context: [firm] operates in [location], specializing in [practiceArea]. Output: a formatted JD with responsibilities, qualifications, working conditions, and career path.
3. Partner track JD outline: Create a JD outline for an Associate to Partner track in a midsize law firm. Include competencies for leadership, client development, mentorship expectations, performance milestones, profitability targets, and equity opportunity. Placeholders: [firm], [location], [practiceArea], [yearsToPartnership], [compensation]. Output: structured JD with sections and bullet lists.
4. Corporate M&A JD spec: Draft a Corporate M&A JD for a senior associate. Include deal experience requirements, negotiation duties, diligence oversight, client communication cadence, and cross-border considerations. Context: [firm], [location], [practiceArea], [level]. Output: job responsibilities, qualifications, preferred background, and success metrics in enumerated bullets.
5. Tax controversy JD: Compose a Tax Controversy JD for a junior attorney. Specify tax procedure duties, controversy resolution, client counseling, and collaboration with partners. Include required degrees, bar status, and years of experience. Placeholders: [firm], [location], [practiceArea], [salaryRange], [benefits]. Output: structured role description.
6. Litigation support JD: Write a JD for a Litigation Support Attorney who coordinates strategy, e-discovery, and expert collaboration. Include tech tools, data handling, and courtroom prep duties. Context: [firm], [location], [practiceArea], [level]. Output: duties, qualifications, and performance indicators.
7. Transactional associate JD: Generate a JD for a transactional associate focused on contract drafting, risk analysis, and client communication. Include mentoring expectations, work-life balance notes, and billable targets. Placeholders: [firm], [location], [practiceArea], [salaryRange], [hours]. Output: sections with clear bullets.
8. IP litigation JD: Craft an IP Litigation JD for a mid-level attorney. List case types, motion practice, client liaison duties, and collaboration with technical experts. Include required bar admission and state licensure details. Placeholders: [firm], [location], [practiceArea], [level], [salary]. Output: full JD.
9. Employment law JD: Develop an Employment Law JD for a senior associate. Include employer counseling, wage and hour issues, internal investigations, and client training duties. Context: [firm], [location], [practiceArea], [level]. Output: detailed responsibilities and qualifications.
10. Real estate JD: Create a Real Estate JD for a real estate practice attorney. Include due diligence, negotiations, financing coordination, and closings oversight. Placeholders: [firm], [location], [practiceArea], [level], [salaryRange]. Output: structured JD with metrics.
11. Banking regulatory JD: Draft a Banking Regulatory JD for a junior to mid-level attorney. Cover regulatory compliance, licensing, reporting, and client advisement. Context: [firm], [location], [practiceArea], [level]. Output: duties, requirements, and performance measures.
12. Healthcare compliance JD: Write a Healthcare Compliance JD for an attorney with focus on HIPAA, fraud, and corporate compliance programs. Include interaction with auditors and policy drafting. Placeholders: [firm], [location], [practiceArea], [level]. Output: responsibilities and qualifications.
13. Mergers JD checklist: Provide a JD section checklist for a mergers practice to ensure comprehensive coverage of deal teams, integration planning, and client expectations. Context: [firm], [location], [practiceArea], [level]. Output: bullet list of duties and required experience.
14. Securities JD spec: Draft a Securities JD for an associate with public offerings, due diligence, and SEC filings. Include team collaboration, timelines, and risk assessment. Placeholders: [firm], [location], [practiceArea], [level], [salary]. Output: structured job description.
15. Pro bono coordinator JD: Create a JD for a Pro Bono Coordinator in a law firm. Include program development, volunteer engagement, reporting, and cross-team collaboration. Context: [firm], [location], [practiceArea], [level]. Output: duties and qualifications.
16. Technology transactions JD: Develop a Technology Transactions JD for a technology-focused practice. Include software licensing, open source compliance, and vendor negotiations. Placeholders: [firm], [location], [practiceArea], [level]. Output: detailed responsibilities and eligibility.
17. Regulatory affairs JD: Draft a Regulatory Affairs JD for an attorney who handles government inquiries, rulemaking comments, and regulatory filings. Context: [firm], [location], [practiceArea], [level]. Output: duties, qualifications, metrics.
18. Class action JD: Write a Class Action JD for a senior associate handling complex class actions, discovery management, and settlement strategies. Include team leadership expectations. Placeholders: [firm], [location], [practiceArea], [level], [salary]. Output: full JD.
19. Patent prosecution JD: Create a Patent Prosecution JD for a chemistry or engineering background attorney. Include patent office duties, disclosure drafting, and client communication. Context: [firm], [location], [practiceArea], [level]. Output: responsibilities and requirements.
20. Energy practice JD: Generate an Energy Practice JD for an associate focusing on project development, energy regulation, and utility matters. Include cross-border considerations and client interaction. Placeholders: [firm], [location], [practiceArea], [level]. Output: comprehensive JD.
21. Antitrust JD: Draft an Antitrust JD for an associate focusing on competition law, mergers, and market analysis. Include collaboration with economists and client advisory duties. Context: [firm], [location], [practiceArea], [level]. Output: detailed responsibilities.
22. E-Discovery JD: Write an E-Discovery JD for a mid-level attorney with data management, preservation rules, and technology tool proficiency. Include cross-team training duties. Placeholders: [firm], [location], [practiceArea], [level]. Output: complete JD.
23. Finance law JD: Create a Finance Law JD for an attorney focusing on loan documentation, structuring, and risk assessment. Include regulatory considerations and client liaison. Context: [firm], [location], [practiceArea], [level]. Output: structured duties.
24. Legal writing JD: Craft a Legal Writing JD for a junior attorney dedicated to drafting memos, briefs, and client communications. Include review protocols and quality metrics. Placeholders: [firm], [location], [practiceArea], [level]. Output: detailed responsibilities.
25. Discovery coordinator JD: Develop a JD for a Discovery Coordinator who manages document collections, custodians, and review workflows. Include data security and timelines. Context: [firm], [location], [practiceArea], [level]. Output: duties and qualifications.
26. Compliance programs JD: Generate a JD for a Compliance Programs Attorney overseeing policy creation, training, and audit readiness. Include metrics and cross-functional collaboration. Placeholders: [firm], [location], [practiceArea], [level]. Output: comprehensive JD.
27. Insurance defense JD: Draft an Insurance Defense JD for an attorney handling claims, litigation strategy, and settlement negotiations. Include client communication cadence and reporting. Context: [firm], [location], [practiceArea], [level]. Output: duties and requirements.
28. Patent litigation JD: Write a Patent Litigation JD for a senior attorney focusing on litigation strategy, claim construction, and expert testimony. Include cross-disciplinary collaboration. Placeholders: [firm], [location], [practiceArea], [level]. Output: complete JD.
29. Family law JD: Create a Family Law JD for an attorney specializing in divorce, custody, and mediation. Include client confidentiality, case strategy, and court filings. Context: [firm], [location], [practiceArea], [level]. Output: full JD.
30. Public policy JD: Develop a Public Policy JD for an attorney involved in regulatory advocacy and government affairs. Include coalition building and client briefing duties. Placeholders: [firm], [location], [practiceArea], [level]. Output: structured JD.
31. Immigration JD: Draft an Immigration JD for an attorney handling visa matters, asylum, and compliance. Include client communication, deadlines, and reporting. Context: [firm], [location], [practiceArea], [level]. Output: duties and qualifications.
32. Civil rights JD: Generate a Civil Rights JD for a junior attorney focusing on enforcement, investigations, and policy writing. Include collaboration with clients and communities. Placeholders: [firm], [location], [practiceArea], [level]. Output: comprehensive JD.
33. Realpolitik JD: Create a JD for a Real Estate Finance attorney focusing on loan origination, securitization, and risk analysis. Include cross-team collaboration. Context: [firm], [location], [practiceArea], [level]. Output: duties and qualifications.
34. Sustainability JD: Write a Sustainability Compliance JD for an attorney advising on ESG disclosures, risk management, and reporting. Include stakeholder communications. Placeholders: [firm], [location], [practiceArea], [level]. Output: full JD.
35. Trade secret JD: Develop a Trade Secrets JD for an attorney handling misappropriation cases, injunctions, and remedies. Include client advisement and cross-border issues. Context: [firm], [location], [practiceArea], [level]. Output: responsibilities.
36. Data privacy JD: Craft a Data Privacy JD for an attorney focusing on data protection, breach response, and policy drafting. Include collaboration with IT and risk teams. Placeholders: [firm], [location], [practiceArea], [level]. Output: duties and requirements.
37. Civil litigation JD: Generate a Civil Litigation JD for an associate with trial prep, motion practice, and discovery oversight. Include client updates and budgeting. Context: [firm], [location], [practiceArea], [level]. Output: full job description.
38. Tax planning JD: Create a Tax Planning JD for an attorney advising on corporate restructuring and international tax. Include tax-efficient strategies and reporting. Placeholders: [firm], [location], [practiceArea], [level]. Output: responsibilities and qualifications.
39. Pro bono program JD: Draft a Pro Bono Program JD for a coordinator who builds community partnerships, tracks impact, and reports outcomes. Context: [firm], [location], [practiceArea], [level]. Output: duties and requirements.
40. Energy trading JD: Write an Energy Trading JD for a lawyer specializing in market rules, trade enforcement, and compliance. Include cross-commodity considerations. Placeholders: [firm], [location], [practiceArea], [level]. Output: complete JD.
41. Antitrust compliance JD: Develop an Antitrust Compliance JD for an attorney advising clients on enforcement risk and internal controls. Include audit collaboration and reporting. Context: [firm], [location], [practiceArea], [level]. Output: responsibilities.
42. Court liaison JD: Draft a Court Liaison JD for a lawyer coordinating with courts, filing deadlines, and appearance calendars. Include client updates and documentation standards. Placeholders: [firm], [location], [practiceArea], [level]. Output: full JD.
43. SaaS licensing JD: Create a SaaS Licensing JD for a technology transactions attorney focusing on software licenses and licensing negotiations. Include open source compliance. Context: [firm], [location], [practiceArea], [level]. Output: duties and requirements.
44. Deposition prep JD: Write a Deposition Prep JD for an attorney responsible for scheduling, witness coaching, and exhibit preparation. Include timeline management and client communication. Placeholders: [firm], [location], [practiceArea], [level]. Output: structured JD.
45. Regulatory filings JD: Develop a Regulatory Filings JD for an attorney who handles agency submissions, comment letters, and rule changes. Context: [firm], [location], [practiceArea], [level]. Output: duties and qualifications.
46. Mediation JD: Draft a Mediation JD for a lawyer who manages dispute resolution, client strategy, and settlement analysis. Include negotiation targets and timelines. Placeholders: [firm], [location], [practiceArea], [level]. Output: full JD.
47. Risk management JD: Generate a Risk Management JD for an attorney focusing on policy development, risk assessment, and training. Include cross-functional teamwork. Context: [firm], [location], [practiceArea], [level]. Output: responsibilities.
48. White collar JD: Create a White Collar JD for an attorney with investigations, compliance, and defense strategy. Include liaison with clients and authorities. Placeholders: [firm], [location], [practiceArea], [level]. Output: complete JD.
49. Patent prosecution junior: Draft a Patent Prosecution JD for a junior patent attorney with filing, office actions, and client communication duties. Context: [firm], [location], [practiceArea], [level]. Output: duties and requirements.
50. Environmental JD: Write an Environmental Law JD for an attorney focusing on compliance, permitting, and regulatory investigations. Include site visits and reporting. Placeholders: [firm], [location], [practiceArea], [level]. Output: structured JD.
51. Civil rights litigation: Develop a Civil Rights Litigation JD for a mid-level attorney handling investigations and class actions. Include client advocacy and ethics. Context: [firm], [location], [practiceArea], [level]. Output: full JD.
52. Trusts and estates JD: Create a Trusts and Estates JD for an attorney focusing on estate planning, probate, and fiduciary duties. Include client counseling. Placeholders: [firm], [location], [practiceArea], [level]. Output: duties and qualifications.
53. Labor relations JD: Draft a Labor Relations JD for an attorney advising on union issues, arbitrations, and workplace policy. Include client communication and data handling. Context: [firm], [location], [practiceArea], [level]. Output: responsibilities.
54. Data security JD: Write a Data Security JD for an attorney focusing on breach response, liability, and policy drafting. Include cross-team coordination. Placeholders: [firm], [location], [practiceArea], [level]. Output: full JD.
55. Contract drafting JD: Create a Contract Drafting JD for an attorney who drafts, reviews, and negotiates complex contracts. Include templates and QA checks. Context: [firm], [location], [practiceArea], [level]. Output: duties and requirements.
56. Crisis response JD: Develop a Crisis Response JD for an attorney managing urgent client matters, rapid briefings, and contingency planning. Include escalation paths. Placeholders: [firm], [location], [practiceArea], [level]. Output: structured JD.
57. Legal ops JD: Draft a Legal Operations JD for an attorney overseeing process improvement, tooling, and metrics. Include cross-department collaboration. Context: [firm], [location], [practiceArea], [level]. Output: duties.
58. Data analytics JD: Write a Data Analytics JD for a lawyer using data to inform strategy, forecasting, and reporting. Include data governance and privacy. Placeholders: [firm], [location], [practiceArea], [level]. Output: full JD.
59. Prosecutor liaison JD: Create a Prosecutor Liaison JD for a law firm working with government prosecutors, coordinating case flow, and evidence collection. Context: [firm], [location], [practiceArea], [level]. Output: duties and requirements.
60. Cross-border JD: Generate a Cross-Border JD for an attorney handling multi-jurisdiction deals and conflicts of law. Include international partners and travel expectations. Placeholders: [firm], [location], [practiceArea], [level]. Output: complete JD.
61. Patent portfolio JD: Draft a Patent Portfolio JD for an attorney managing patent families, portfolio strategy, and client advising. Include reporting and client reviews. Context: [firm], [location], [practiceArea], [level]. Output: responsibilities and qualifications.
62. Public finance JD: Develop a Public Finance JD for an attorney handling municipal finance, bond issuances, and regulatory compliance. Include stakeholder updates. Placeholders: [firm], [location], [practiceArea], [level]. Output: duties.
63. Academic collaborations JD: Create an Academic Collaborations JD for a law firm attorney managing partnerships with universities and research institutions. Include grant compliance and reporting. Context: [firm], [location], [practiceArea], [level]. Output: full JD.
64. CIP compliance JD: Write a CIP Compliance JD for an attorney overseeing critical infrastructure protection, risk assessments, and incident response. Include regulatory liaison. Placeholders: [firm], [location], [practiceArea], [level]. Output: duties and qualifications.
65. Media law JD: Draft a Media Law JD for an attorney advising on defamation, privacy, and communications policy. Include client counseling and litigation support. Context: [firm], [location], [practiceArea], [level]. Output: responsibilities.
66. Sports law JD: Generate a Sports Law JD focusing on licensing, sponsorship agreements, and athlete representation. Include league compliance and contract negotiation. Placeholders: [firm], [location], [practiceArea], [level]. Output: full JD.
67. Data governance JD: Create a Data Governance JD for an attorney leading data policy, data stewardship, and auditing. Include cross-functional collaboration. Context: [firm], [location], [practiceArea], [level]. Output: duties and requirements.
68. Insurance coverage JD: Develop an Insurance Coverage JD for an attorney handling coverage disputes, policy interpretation, and appraisals. Include client communication. Placeholders: [firm], [location], [practiceArea], [level]. Output: full JD.
69. Antitrust litigation JD: Draft an Antitrust Litigation JD for a mid-level attorney working on enforcement actions, client counseling, and discovery strategy. Context: [firm], [location], [practiceArea], [level]. Output: responsibilities.
70. Corporate governance JD: Write a Corporate Governance JD for an attorney advising boards, fiduciary duties, and regulatory compliance. Include reporting and policy drafting. Placeholders: [firm], [location], [practiceArea], [level]. Output: duties.
71. Trademark prosecution JD: Create a Trademark Prosecution JD for an attorney handling filings, office actions, and client communication. Include branding strategy. Context: [firm], [location], [practiceArea], [level]. Output: full JD.
72. Religious law JD: Develop a Religious Law JD for an attorney specializing in non-profit governance and compliance with religious institutions. Include ethics and reporting. Placeholders: [firm], [location], [practiceArea], [level]. Output: duties.
73. Arbitration JD: Draft an Arbitration JD for a lawyer managing arbitrations, mediator coordination, and evidence submission. Include client updates. Context: [firm], [location], [practiceArea], [level]. Output: responsibilities.
74. Intellectual property JD: Write an Intellectual Property JD for a senior associate handling IP strategy, licensing, and enforcement. Include cross-team collaboration. Placeholders: [firm], [location], [practiceArea], [level]. Output: full JD.
75. Contract review JD: Create a Contract Review JD for an attorney performing risk assessment, redline comments, and stakeholder approvals. Include templates and QA checks. Context: [firm], [location], [practiceArea], [level]. Output: duties.
76. Prosecution support JD: Develop a Prosecution Support JD for an attorney assisting patent prosecution, office actions, and patentability searches. Include client liaison. Placeholders: [firm], [location], [practiceArea], [level]. Output: full JD.
77. Government contracts JD: Draft a Government Contracts JD for an attorney working on procurement, bid protests, and compliance. Include client communication and reporting. Context: [firm], [location], [practiceArea], [level]. Output: duties.
78. Medical malpractice JD: Generate a Medical Malpractice JD for an attorney specializing in defense strategies, expert coordination, and trial prep. Include ethics and investigations. Placeholders: [firm], [location], [practiceArea], [level]. Output: full JD.
79. Franchise JD: Write a Franchise JD for an attorney handling franchising agreements, disclosures, and compliance. Include training responsibilities and audits. Context: [firm], [location], [practiceArea], [level]. Output: duties.
80. Asset management JD: Create an Asset Management JD for an attorney advising on fiduciary duties, investment structures, and client reporting. Include cross-border considerations. Placeholders: [firm], [location], [practiceArea], [level]. Output: full JD.
81. Healthcare compliance junior: Develop a Healthcare Compliance JD for a junior attorney supporting policy drafting and audit readiness. Include medication practice and privacy. Context: [firm], [location], [practiceArea], [level]. Output: duties.
82. Clinical trials JD: Draft a Clinical Trials JD for an attorney overseeing regulatory submissions, contracts, and sponsor communications. Include timelines and milestones. Placeholders: [firm], [location], [practiceArea], [level]. Output: responsibilities.
83. Family court JD: Write a Family Court JD for an attorney focusing on contested hearings, client counseling, and settlement work. Include court filing procedures. Context: [firm], [location], [practiceArea], [level]. Output: full JD.
84. Digital forensics JD: Create a Digital Forensics JD for an attorney coordinating data analysis, evidence collection, and expert witnesses. Include security standards. Placeholders: [firm], [location], [practiceArea], [level]. Output: duties.
85. Healthcare policy JD: Generate a Healthcare Policy JD for an attorney drafting policy proposals, regulatory comments, and stakeholder engagement. Context: [firm], [location], [practiceArea], [level]. Output: responsibilities.
86. Family mediation JD: Draft a Family Mediation JD for a mediator attorney handling dispute resolution and client coaching. Include confidentiality and timelines. Placeholders: [firm], [location], [practiceArea], [level]. Output: full JD.
87. Debt recovery JD: Develop a Debt Recovery JD for an attorney pursuing collections, negotiations, and litigation where needed. Include client updates. Context: [firm], [location], [practiceArea], [level]. Output: duties.
88. Construction law JD: Write a Construction Law JD for an attorney overseeing contracts, disputes, and regulatory compliance in construction projects. Include site inspections. Placeholders: [firm], [location], [practiceArea], [level]. Output: full JD.
89. Bankruptcy JD: Create a Bankruptcy JD for an attorney assisting with restructurings, creditor negotiations, and court filings. Include timelines and reporting. Context: [firm], [location], [practiceArea], [level]. Output: duties.
90. Antitrust research JD: Draft an Antitrust Research JD for an attorney conducting market analysis, data gathering, and client advisement. Include reporting cadence. Placeholders: [firm], [location], [practiceArea], [level]. Output: responsibilities.
91. Cargo law JD: Generate a Cargo Law JD for an attorney dealing with transport regulations, insurance, and international trade. Include cross-border coordination. Context: [firm], [location], [practiceArea], [level]. Output: full JD.
92. Pension law JD: Create a Pension Law JD for an attorney advising on plan design, fiduciary duties, and regulatory compliance. Include client communications. Placeholders: [firm], [location], [practiceArea], [level]. Output: duties.
93. Media investigations JD: Develop a Media Investigations JD for an attorney leading journalistic compliance checks, defamation risk, and reporting. Include collaboration with editors. Context: [firm], [location], [practiceArea], [level]. Output: full JD.
94. Shipping law JD: Draft a Shipping Law JD for an attorney focusing on maritime regulations, cargo claims, and insurance. Include client updates. Placeholders: [firm], [location], [practiceArea], [level]. Output: duties.
95. Election law JD: Write an Election Law JD for an attorney handling regulatory compliance, campaign finance, and litigation support. Context: [firm], [location], [practiceArea], [level]. Output: full JD.
96. Media contracts JD: Create a Media Contracts JD for an attorney drafting licensing, distribution, and content agreements. Include negotiation playbooks and templates. Placeholders: [firm], [location], [practiceArea], [level]. Output: duties.
97. Nonprofit law JD: Develop a Nonprofit Law JD for an attorney advising governance, compliance, and donor agreements. Include reporting structures. Context: [firm], [location], [practiceArea], [level]. Output: full JD.
98. Intellectual asset JD: Draft an Intellectual Asset JD for an attorney managing patent, trademark, and trade secret portfolios. Include client communication. Placeholders: [firm], [location], [practiceArea], [level]. Output: duties.
99. Quantum governance JD: Create a Quantum governance JD for a cutting-edge practice focusing on technology policy, ethics, and risk management. Include cross-border work. Context: [firm], [location], [practiceArea], [level]. Output: full JD.
100. Global mobility JD: Write a Global Mobility JD for an attorney handling expatriate compliance, immigration timing, and international assignments. Include reporting and coordination with HR. Placeholders: [firm], [location], [practiceArea], [level]. Output: complete JD.

Best Practices

• Use consistent terminology for duties and qualifications across all JDs.
• Specify level and practiceArea early to guide the language and expectations.
• Include measurable success metrics and career progression details.
• Keep prompts concise but explicit about required licenses and jurisdictions.
• Regularly audit prompts for regulatory and market changes.

Common Mistakes to Avoid

• Using vague role titles that vary by office, causing misalignment.
• Omitting required licenses or jurisdiction details.
• Failing to specify metrics or career progression.
• Overloading with too many duties, making the JD unwieldy.
• Not updating prompts to reflect changing regulations or market standards.

FAQ

What should a law firm JD emphasize first?

Prioritize the role level, practice area, and essential duties to set clear expectations for candidates and hiring teams.

How detailed should the qualifications be?

Include required degrees, licenses, and years of experience, plus preferred skills and certifications.

Can these prompts be used for branding?

Yes, adapt tone and culture notes to reflect your firm’s brand while keeping the core responsibilities clear.

How do I customize for different offices?

Use placeholders for location and level, then tailor local requirements and salary ranges as needed.

What metrics should be included in a JD?

Billable targets, client management expectations, and performance indicators relevant to the role.

How often should JDs be updated?

Review quarterly or after major regulatory or market changes to stay competitive.