100 Best Claude Technical SEO Checklist Prompts for SEO Agencies

Direct Answer

The best Claude prompts for technical SEO checklist for SEO agencies are practical, executable prompts that cover crawlability, indexation, site structure, schema validation, and performance. They guide audits, remediation plans, and reporting, enabling consistent client deliverables with minimal ambiguity.

Introduction

This page is a practical Claude prompt library focused on a technical SEO checklist for SEO agencies. It provides ready-to-use prompts to audit and optimize client sites.

Designed for SEO professionals, the prompts cover crawl, indexation, structure, schema, and performance to accelerate agency workflows and ensure repeatable results.

How to Use These Claude Prompts

• Replace placeholders like [website], [site], [industry], [region], and [agency] with your client specifics.
• Add constraints such as output format, data schemas, or tool requirements to fit your workflow.
• Ask for outputs in structured formats like JSON, CSV, or bullet lists for easy integration into reports.
• Request step-by-step remediation plans and assign owners for accountability.
• Verify outputs against live data and validators before sharing with clients.

100 Best Claude Technical SEO Checklist Prompts for SEO Agencies

1. Crawlability Overview: You are an SEO audit specialist. Task: produce a concise crawlability assessment for a given website. Context: use [industry], [website], and [crawl budget]. Output: bullet list of issues, impact, and recommended fixes with a priority rating and a one-line remediation plan per issue.
2. Indexation Audit: Role: indexation auditor. Task: determine which pages should be indexed for [website], identify pages blocked by robots.txt or meta robots, and output a prioritized action list. Output: JSON with page URL, current index status, reason, and recommended fix.
3. Noindex Hotspots: You are an SEO climber. Task: scan the site for accidental noindex signals on important category pages. Context: [site map], [canonical status]. Output: table with URL, reason, severity, and fix steps to reindex.
4. Canonical Consistency: Role: canonical auditor. Task: verify canonical tags across the site for [website], detect duplicates and conflicting signals, provide remediation plan. Output: list of pages with issues and recommended canonical replacements.
5. Sitemap Health Check: You are a sitemap validator. Task: validate XML sitemap for [site], ensure all critical pages are included, detect broken URLs, and propose fixes. Output: summary plus per-URL notes.
6. Robots File Review: Role: robots.txt reviewer. Task: audit rules in robots.txt for [site], identify blocks affecting important sections, and suggest safe overrides. Output: prioritized issues with impact and fixes.
7. URL Structure Review: You are a URL hygiene expert. Task: assess URL structure for [website], flag long, dynamic, or duplicate URLs, and propose clean, stable alternatives. Output: list of URLs with recommended rewrites.
8. Indexing Priorities: Role: indexing strategist. Task: rank which pages of [site] should be indexed first based on value and crawl cost. Output: ordered list with rationale and suggested internal linking plan.
9. Internal Linking Map: You are an internal linking architect. Task: generate an internal link map for [website] focusing on top category hubs and product pages. Output: adjacency list with page connections and anchor suggestions.
10. Performance Baseline: Role: performance analyst. Task: establish a baseline for Core Web Vitals on [domain], identify pages failing thresholds, and propose optimizations with measurable targets.
11. Largest Contentful Paint Fixes: You are a page performance optimizer. Task: specify actionable LCP improvements for pages on [site], with before/after metrics and resource changes.
12. First Contentful Paint Optimizations: Role: FCP consultant. Task: outline steps to improve render time for critical pages on [site], including server hints and asset prioritization.
13. Cumulative Layout Shift Reduction: You are a CLS specialist. Task: identify CLS contributors on [site] and provide concrete fixes with implementation notes and testing steps.
14. Mobile Performance Review: Role: mobile performance auditor. Task: compare mobile vs desktop page load behavior on [site], provide mobile-specific optimizations and test scenarios.
15. HTTPS & Security Checks: You are a security-conscious SEO auditor. Task: verify HTTPS status, mixed content, and certificate validity for [domain], output a remediation plan.
16. Structured Data Audit: Role: schema validator. Task: audit existing structured data on [site], find errors, and propose correct JSON-LD blocks for key pages.
17. Schema Coverage Gaps: You are a schema strategist. Task: identify missing schema types for product, article, FAQ, and organization on [site], provide intended blocks.
18. FAQ Schema Expansion: Role: FAQ promoter. Task: draft a complete FAQ schema for top product pages on [site], including questions derived from user intent and FAQs.
19. Breadcrumbs Audit: You are a navigation expert. Task: verify breadcrumb trail accuracy for [site], ensure consistency with site hierarchy, and propose improvements.
20. Schema Validation Error Handling: Role: validation engineer. Task: run a schema validation pass on [site], list errors, severity, and remediation steps with examples.
21. AMP Status Review: You are an AMP auditor. Task: assess presence and performance of AMP pages for [site], provide actionable fixes or migration plan.
22. Crawl Budget Optimization: Role: crawl budget optimizer. Task: estimate crawl budget for [site], identify pages to deprioritize, and plan fetch scheduling.
23. Robot Meta Tags Checklist: You are a meta tag checker. Task: scan pages on [site] for meta robots and X-Robots-Tag usage, propose consistent rules.
24. Canonical Redirection Map: Role: redirect mapper. Task: identify canonical and redirect chains on [site], fix loops, and document final canonical pages.
25. XML Sitemap Health: You are a sitemap technician. Task: check sitemap for stale URLs, sitemap index, and submission status; provide updated sitemap plan.
26. URL Parameter Handling: Role: parameter strategist. Task: identify URL parameters causing duplicate content for [site], propose parameter handling rules or canonical solutions.
27. Indexation vs. Traffic: You are a data-driven auditor. Task: correlate indexed pages with traffic value for [site], identify pages to leverage in optimization.
28. Core Web Vitals Sprint: Role: sprint planner. Task: produce a 2-week action plan to improve Core Web Vitals for high-priority pages on [site].
29. Server Response Time: You are a backend optimizer. Task: analyze server response times on [domain], propose hosting, caching, and compression improvements.
30. Image Optimization Audit: Role: image optimizer. Task: audit image assets on [site], recommend compression, formats, and CDN usage with impact estimates.
31. Lazy Loading Strategy: You are a rendering strategist. Task: craft a lazy loading plan for images and iframes on [site] to preserve UX and CTAs.
32. CSS/JS Minification Plan: Role: assets optimizer. Task: identify blocking CSS/JS on top pages of [site], provide minification and async loading steps.
33. Critical CSS Extraction: You are a critical CSS specialist. Task: generate critical CSS for key above-the-fold content on [site], provide inline and defer strategies.
34. Third-Party Script Audit: Role: script auditor. Task: inventory third-party scripts on [site], assess impact on performance, and suggest deferral or throttling rules.
35. CSP Policy Review: You are a security-focused SEO auditor. Task: review Content-Security-Policy for [domain], propose safe but effective policy updates.
36. Resource Hints Plan: Role: resource optimizer. Task: recommend preconnect, prefetch, and preloads for critical assets on [site], with testing steps.
37. 404 Page Optimization: You are a UX SEO expert. Task: audit 404 pages on [site], provide helpful navigation and quick path to relevant content.
38. Robot.txt Exceptions: Role: robots strategist. Task: design safe robots.txt exceptions for important sections of [site], ensuring accessibility for crawlers.
39. Breadcrumb Schema Alignment: You are a schema specialist. Task: ensure BreadcrumbList markup aligns with real site navigation on [site] and testing steps.
40. Product Page SEO: Role: product page optimizer. Task: optimize product schema, schema.org attributes, and crawlable content for top products on [site].
41. Category Page SEO: You are a category optimization expert. Task: audit category pages on [site], improve title, meta description, and internal linking for relevancy.
42. Pagination Handling: Role: pagination specialist. Task: review and fix paginated pages on [site], ensure proper rel next/prev and crawl efficiency.
43. Image Alt Text Plan: You are an accessibility SEO auditor. Task: verify image alt text across [site], ensure descriptive, consistent usage with SEO intent.
44. Schema for FAQs: Role: FAQ schema builder. Task: create accurate FAQ blocks for top pages on [site], test with structured data validators.
45. Org Schema Completeness: You are an organization data expert. Task: ensure Organization/Website schema fields are complete on [site], including logo and contact.
46. Local SEO Signals: Role: local SEO auditor. Task: verify local business data presence on pages for [site], ensure NAP consistency and local schema.
47. Video SEO Check: You are a video SEO analyst. Task: audit embedded videos on [site], check rich results eligibility and loading behavior.
48. AMP Page Strategy: Role: AMP advisor. Task: analyze AMP pages for key sections of [site], propose conversion-friendly optimizations.
49. Hub Page Optimization: You are a hub page strategist. Task: optimize content clusters around a topic hub on [site], improve internal link structure.
50. crawl budget prioritization: Role: crawl-budget planner. Task: prioritize pages for crawling on [site] based on value and updates, and schedule recraws.
51. URL Rewrite Plan: You are a URL strategist. Task: propose a safe URL rewrite plan for identified issues on [site], with impact and migration steps.
52. Redirect Mapping: Role: redirect specialist. Task: map all 3xx redirects on [site], detect chains, and implement clean final destinations.
53. Content Thinness Scan: You are a content quality auditor. Task: find shallow pages on [site], propose content enhancements to improve ranking yield.
54. Pagination SEO Rules: Role: pagination rules author. Task: define standards for rel alternate, canonical, and hreflang on paginated series for [site].
55. Indexation Forecast: You are a forecasting analyst. Task: predict indexation growth for [site] after planned changes, supply confidence levels.
56. Crawl Log Review: Role: log analyst. Task: parse crawl logs for [site], identify bottlenecks and recommended changes to crawl behavior.
57. Server-Side Rendering Check: You are a rendering engineer. Task: evaluate SSR adoption for dynamic pages on [site], provide migration steps and performance targets.
58. Content Duplication Scan: Role: duplication detector. Task: find duplicate content across the site, propose canonicalization and unique value improvements.
59. Schema for Organization: You are an schema specialist. Task: implement Organization schema on the homepage and contact pages of [site], validate with tests.
60. Product Rich Snippet Check: Role: rich snippet reviewer. Task: ensure product pages on [site] are eligible for rich snippets and structured data accuracy.
61. Article Structured Data: You are an article schema advisor. Task: add or fix article schema on blog posts on [site], ensure author and date published included.
62. FAQ Coverage Expansion: Role: FAQ creator. Task: extend top product pages with additional FAQs based on user questions and search intent.
63. Image Loading Strategy: You are a media loading strategist. Task: determine optimal image loading patterns for pages on [site], balancing speed and quality.
64. CSS Critical Path: Role: CSS optimizer. Task: extract critical CSS for key pages on [site], outline integration steps.
65. JS Defer Ordering: You are a script optimization engineer. Task: sequence defer and async attributes for scripts on [site] to improve TTI.
66. Font Loading Plan: Role: typography optimizer. Task: propose font loading strategy for [site], reduce FOIT/FOUC and improve CLS.
67. Accessibility Review: You are an accessibility SEO auditor. Task: audit pages on [site] for accessibility issues that affect crawlability and readability.
68. Schema Consistency: Role: schema consistency checker. Task: ensure uniform schema across similar pages on [site], report deviations and fixes.
69. Product Availability Signals: You are an e commerce SEO expert. Task: verify stock and availability markup on product pages of [site], ensure accurate data.
70. Review User-Generated Content: Role: UGC auditor. Task: assess SEO impact of user reviews on pages of [site], propose markup and moderation guidelines.
71. Website Health Dashboard: You are a monitoring architect. Task: create a concise health dashboard plan for [site] covering crawl, indexation, and performance metrics.
72. Red Flags Checklist: Role: risk assessor. Task: list high-risk technical SEO issues found on [site] with severity and remediation steps.
73. Benchmark Against Competitors: You are a competitive auditor. Task: compare technical SEO signals of [site] against top competitors and highlight gaps.
74. Migration Plan Template: Role: migration planner. Task: craft a technical SEO migration checklist for site moves or platform changes with risk controls.
75. Data-Driven Prioritization: You are a prioritization analyst. Task: weigh issues by impact, effort, and likelihood on [site], output a ranked remediation plan.
76. Internal Link Priority: Role: link strategist. Task: determine high-value internal links to boost on [site], provide anchor text guidance.
77. Schema Testing Scenarios: You are a test engineer. Task: provide test cases for validating structured data on [site] using validators and sample queries.
78. Mobile-First Audit: Role: mobile-first auditor. Task: perform a mobile-first technical SEO check for [site], identify blockers and mobile UX issues.
79. Security-Aware Indexing: You are a security-conscious SEO auditor. Task: ensure no sensitive content is exposed to search engines on [site], with safe crawling rules.
80. URL Canonical Health: Role: canonical health checker. Task: audit canonical implementation across [site], resolve conflicting signals.
81. Core Web Vitals Priorities: You are a CWV prioritization expert. Task: identify top five CWV issues on [site] with actionable fixes and owners.
82. Schema for Local Pages: Role: local schema builder. Task: implement LocalBusiness or Organization schema on local landing pages for [site], validate.
83. Video Transcript SEO: You are a video SEO specialist. Task: publish transcripts for videos on [site], optimize for search intent and accessibility.
84. Cookie Consent Compliance: Role: compliance auditor. Task: ensure consent banners do not block essential resources on [site] and are compliant.
85. Schema for Events: You are an events schema expert. Task: add event schema to event pages on [site], ensure date and location accuracy.
86. Product Availability Recap: Role: product data auditor. Task: compile a clean catalog of product availability data across pages on [site] and validate.
87. International SEO Signals: You are an international SEO specialist. Task: review hreflang implementation on [site] and fix inconsistencies.
88. Pagination Indexing Plan: Role: indexing plan author. Task: define indexing strategy for paginated product/category pages on [site].
89. Web Font Performance: You are a typography performance expert. Task: optimize font loading for pages on [site], balance visual quality and speed.
90. Alt Text Quality Audit: Role: alt text auditor. Task: evaluate image alt text on [site] for accuracy and SEO value, propose improvements.
91. Schema for Courses: You are an education schema expert. Task: implement Course schema on course pages of [site], validate and optimize.
92. Accessibility Labels: Role: accessibility SEO auditor. Task: ensure ARIA labels and landmarks on pages of [site] are consistent and crawl-friendly.
93. Content Delivery Plan: You are a delivery strategist. Task: create a plan for delivering technical SEO content updates to clients of [agency].
94. Data Layer Consistency: Role: data layer auditor. Task: verify the presence of a consistent data layer across pages on [site] for analytics and SEO.
95. Crawl-Ready Pages: You are a crawl readiness engineer. Task: identify pages that can be crawled efficiently and prepared for indexing on [site].
96. Schema for Reviews: Role: review schema builder. Task: add Review schema to product pages on [site], ensure rating, author, and date present.
97. URL Health Report: You are a URL health reporter. Task: generate a health report for all URLs on [site], flag broken, redirected, or slow pages.
98. Schema for Organizations: Role: organization schema expert. Task: implement Organization schema on the footer and contact pages of [site], validate with tests.
99. Content Localization: You are a localization SEO engineer. Task: ensure localized pages for [region] have proper hreflang and translated metadata.
100. Remediation Roadmap: Role: remediation planner. Task: compile a 90-day technical SEO improvement roadmap for [site], with milestones, owners, and success metrics.

Best Practices

• Run prompts in a controlled audit session with a clean test environment of the client site.
• Combine prompts to create end-to-end workflows, such as crawlability plus schema validation plus remediation planning.
• Document assumptions and keep outputs reproducible for future sprints.
• Use conservative language for risk and include fallback recommendations when data is uncertain.

Common Mistakes to Avoid

• Assuming data is perfect; always validate with live site data and validators.
• Overloading prompts with too many constraints; keep outputs actionable and prioritized.
• Using vague success criteria; specify measurable targets and timeframes.
• Ignoring edge cases like internationalization or dynamic content during audits.

FAQ

What is a technical SEO checklist for agencies?

A structured set of tasks to ensure a site's crawlability, indexation, performance, and structured data are optimized for search engines.

How do I use these Claude prompts for client audits?

Replace placeholders with client data, run prompts in sequence, and export structured outputs to client reports.

Can I customize prompts for specific CMS platforms?

Yes. Add platform-specific constraints and examples to tailor prompts to CMS quirks and templates.

What output formats are recommended?

Use JSON for machine readability, CSV for spreadsheets, and bullet lists for executive summaries.

How often should I rerun checks?

Rerun critical checks after major changes or monthly to monitor status and quantify improvement.

How do I prioritize remediation tasks?

Rank by impact, effort, and likelihood using a scoring system, then plan sprints with owners.