100 Best Claude SEO Audit Prompts for SEO Agencies

Direct Answer

The best Claude prompts for SEO audit for SEO agencies are concise, action-oriented prompts that diagnose technical health, content gaps, and local signals while guiding concrete remediation steps. They should be targeted to agency workflows, produce auditable outputs, and be ready for client-facing reports. This list provides ready-to-use prompts with clear roles, tasks, and formats.

Introduction

This page is a practical prompt library for conducting comprehensive SEO audits tailored to SEO agencies. It offers Claude prompts that cover technical health, content strategy, local SEO, and reporting, all designed for agency workflows.

Use these prompts to standardize audits, train junior analysts, and deliver actionable recommendations to clients without reinventing the wheel.

How to Use These Claude Prompts

• Replace placeholders like [industry], [audience], and [format] with your client specifics. Add constraints to force precise outputs and avoid ambiguity. Request outputs in a consistent format such as tables, checklists, or bullet dashboards. Verify outputs by cross-checking with live site data and analytics. Iterate prompts to fit client requirements and reporting standards.

100 Best Claude SEO Audit Prompts for SEO Agencies

1. Site crawl guidance: Role: You are an SEO audit specialist. Task: Perform a comprehensive crawl assessment for a client website. Context: The site uses dynamic loading and a standard sitemap. Output format: bullet list with issue, impact, and remediation. Constraints: Do not propose changes beyond two-step actions; cite evidence from crawl data.
2. Technical crawl results: Role: SEO auditor. Task: Analyze crawl data to identify 404s, redirect chains, and orphan pages. Context: Use crawl results from a hypothetical tool export. Output format: a table with URL, issue, severity, recommended fix, and priority. Constraints: Provide exact URLs and prioritize high impact fixes.
3. Indexation health check: Role: SEO strategist. Task: Assess indexation health for all site sections. Context: Include canonical issues, noindex signals, and sitemap coverage. Output format: structured checklist with pass/fail status and corrective actions. Constraints: Focus on indexation blockers first.
4. Canonical sanity review: Role: Canonical expert. Task: Review canonical tags across key templates to avoid duplicate content. Context: Include homepage, category pages, product pages. Output format: summary with detected duplicates and recommended canonical changes. Constraints: Provide precise tag changes and affected URLs.
5. Robots.txt optimization: Role: SEO engineer. Task: Review robots.txt for crawl efficiency and blockage risks. Context: Include disallow rules conflicting with sitemap. Output format: audit notes with impact and suggested remediations. Constraints: Propose at most five adjustments.
6. Sitemap integrity: Role: SEO admin. Task: Validate sitemap integrity for priority pages. Context: Different sitemaps for pages, posts, and media. Output format: list of missing pages, broken URLs, and renewal schedule. Constraints: Ensure sitemap index is up to date.
7. Site speed audit: Role: Performance SEO. Task: Audit page speed across categories for desktop and mobile. Context: Use Core Web Vitals as success metrics. Output format: ranked list of pages with CLS, LCP, and FID improvements. Constraints: Recommend actionable optimizations per page.
8. Schema coverage check: Role: Structured data specialist. Task: Audit schema usage across main templates. Context: Include Organization, LocalBusiness, Product, and Article schemas. Output format: matrix of pages with schema presence, completeness, and errors. Constraints: Propose fixes with snippet guidance.
9. Content gaps discovery: Role: Content strategist. Task: Identify keyword and topic gaps by competitor comparison. Context: Use top five competitors and client topic map. Output format: prioritized list of gaps with intent, potential pages, and impact score. Constraints: Provide recommended content outline for each gap.
10. Internal linking map: Role: UX SEO. Task: Analyze internal link structure to boost page authority. Context: Focus on top-tier product and service pages. Output format: diagram-free textual map with anchor text suggestions and target URLs. Constraints: Avoid over-optimizing anchor density.
11. Mobile usability check: Role: Mobile SEO analyst. Task: Review mobile usability issues affecting conversion. Context: Include viewport, tap targets, and font sizes. Output format: list of issues with fixes and impact on metrics. Constraints: Prioritize issues with user friction.
12. Indexing delay diagnosis: Role: SEO investigator. Task: Explain causes of indexing delays for new pages. Context: Use recent site updates and server logs. Output format: cause-effect bullets with recommended actions and time estimates. Constraints: Include monitoring plan.
13. Redirect health review: Role: Redirect specialist. Task: Catalog and fix chain redirects and 301 loops. Context: Major product category and blog sections. Output format: table with old URL, new URL, status, recommended duration. Constraints: Ensure no redirect mistakes linger.
14. Duplicate content scan: Role: Content QA. Task: Detect duplicate content signals across page templates. Context: Use canonical guidance and page-level signals. Output format: report with duplicates, affected pages, and remedies. Constraints: Propose canonical or content changes.
15. AMP compatibility check: Role: SEO technologist. Task: Verify AMP pages align with canonical content. Context: Product and blog pages. Output format: list of AMP issues and fixes with references. Constraints: Do not overstep canonical guidance.
16. Localization audit: Role: Global SEO. Task: Assess hreflang correctness for multilingual site. Context: Include main language variants and regional targets. Output format: table of pages with hreflang status and fixes. Constraints: Ensure no mis-annotation.
17. Image optimization review: Role: Technical SEO. Task: Audit image attributes for SEO and accessibility. Context: Primary product visuals and blog imagery. Output format: checklist with alt text quality, file size, and lazy loading status. Constraints: Propose batch-optimization plan.
18. Video SEO prompt: Role: Multimedia SEO. Task: Audit video content for searchable metadata. Context: Include title, description, transcripts, and chapters. Output format: scoring by clarity and keyword relevance with recommended edits. Constraints: Use exact keyword targets.
19. Analytics alignment check: Role: Analytics SEO. Task: Verify that analytics events align with SEO goals. Context: Conversion funnels, page views, and goal completions. Output format: mapping table with gaps and fixes. Constraints: Ensure privacy compliance.
20. Competitor benchmarking: Role: Competitive analyst. Task: Build a benchmark report against top five competitors. Context: Focus on domain authority, content depth, and technical health. Output format: summary with 3-page outline for client report. Constraints: Include actionable recommendations.
21. Content freshness plan: Role: Content strategist. Task: Create a content refresh calendar for the year. Context: Prioritize high-traffic, aging pages. Output format: quarterly plan with topics, owners, and publish dates. Constraints: Align with SEO goals.
22. Voice search readiness: Role: Voice SEO auditor. Task: Evaluate content for natural language queries and featured snippets. Context: Primary product pages and FAQs. Output format: list of phrasing improvements and snippet opportunities. Constraints: Prioritize long-tail questions.
23. E-E-A-T assessment: Role: Content quality analyst. Task: Review author credibility, freshness, and expertise signals. Context: Pages with author bios and topic authority. Output format: scoring rubric with improvement steps. Constraints: Include evidence-based signals.
24. Structured data fixes: Role: Schema fixer. Task: Correct missing and misconfigured structured data across templates. Context: Product, Organization, LocalBusiness, Breadcrumbs. Output format: fix plan with code snippet guidance. Constraints: Ensure validation with schema testers.
25. Backlink quality audit: Role: Off-page SEO auditor. Task: Assess backlink profile quality and risk. Context: Focus on high-value domains and anchor diversity. Output format: risk matrix with recommended outreach or disavow actions. Constraints: Provide precise URL examples.
26. Citation consistency check: Role: Local SEO. Task: Audit business citations for consistency across directories. Context: NAP, hours, and services. Output format: list of inconsistencies and fixes. Constraints: Prioritize high-visibility directories.
27. Google My Business health: Role: Local SEO manager. Task: Review GMB/Business Profile data consistency and posts. Context: Multiple locations if applicable. Output format: status report with required updates and posting cadence. Constraints: Coordinate with local teams.
28. Content silos mapping: Role: Information architect. Task: Map content into semantic silos to improve topical authority. Context: Core service pages and blog topics. Output format: silo map with internal links and suggested interconnections. Constraints: Avoid cross-link abuse.
29. URL structure audit: Role: URL architect. Task: Review URL patterns for readability and keyword inclusion. Context: Core categories and product pages. Output format: list of recommendations with before/after examples. Constraints: Maintain consistency.
30. Conversion path review: Role: UX SEO. Task: Analyze the conversion path from landing pages to checkout or form submissions. Context: Identify friction points and drop-off events. Output format: funnel map with fixes and owner. Constraints: Prioritize high-impact changes.
31. Log file analysis: Role: Technical SEO. Task: Inspect server log anomalies affecting crawl. Context: Recent spikes, 404s, and bot patterns. Output format: anomaly report with recommended crawl settings. Constraints: Provide actionable steps.
32. Content audit by intent: Role: Content strategist. Task: Classify pages by user intent and optimize accordingly. Context: Informational, transactional, navigational intents. Output format: segmentation chart with prompts per intent. Constraints: Ensure alignment with SERP expectations.
33. Schema validation: Role: Data quality analyst. Task: Validate correctness of schema.org usage against test data. Context: Page types and properties. Output format: pass/fail with corrective actions. Constraints: Include example JSON snippets.
34. International SEO gaps: Role: Global SEO consultant. Task: Identify gaps in international targeting beyond hreflang. Context: Local search presence and country targeting. Output format: prioritized list of fixes with impact estimates. Constraints: Focus on cross-border issues.
35. Content duplication monitor: Role: QA auditor. Task: Monitor for page duplicates after updates. Context: Versioned content and CMS behavior. Output format: weekly report with detected duplicates and remediation plan. Constraints: Automate checks.
36. Crawl budget strategy: Role: SEO strategist. Task: Optimize crawl budget by prioritizing high-value pages. Context: Sitewide crawl patterns. Output format: priority list with crawl directives and paging. Constraints: Include time-based plan.
37. Page-level scoring: Role: SEO evaluator. Task: Score pages on a 0-100 SEO health scale. Context: Speed, structure, content quality, links. Output format: table with scores and improvement notes. Constraints: Use consistent rubric.
38. Content performance audit: Role: Content analyst. Task: Measure content performance by engagement and conversions. Context: Landing pages and blog posts. Output format: dashboard-like summary with actionable changes. Constraints: Tie to business goals.
39. Keyword cannibalization check: Role: Keyword strategist. Task: Identify cannibalized pages around core keywords. Context: Focus on top product terms. Output format: list of pages, conflicts, and consolidation plan. Constraints: Propose canonical and 301 strategies.
40. Local pack readiness: Role: Local SEO specialist. Task: Evaluate local listings for visibility in maps and packs. Context: Business location data and reviews. Output format: action plan with optimization steps and owners. Constraints: Include review response strategy.
41. Technical debt log: Role: SEO engineer. Task: Create a technical debt log for SEO issues. Context: Prioritized by impact and effort. Output format: sortable table with status and due dates. Constraints: Include remediation owners.
42. Pillar page plan: Role: Content architect. Task: Design a pillar page and cluster model for main topics. Context: Core keywords and related subtopics. Output format: outline with sections, FAQs, and internal links. Constraints: Ensure depth and cohesion.
43. Content localization prompts: Role: Global content planner. Task: Adapt core pages for new regions with cultural considerations. Context: Language tone, examples, and regulatory notes. Output format: region-specific outline and sample copy. Constraints: Honor local conventions.
44. Structured data gaplist: Role: Schema auditor. Task: Find missing structured data types by page category. Context: E-commerce and content pages. Output format: gaplist with pages and fixes. Constraints: Validate with testers.
45. Review prompts: Role: QA reviewer. Task: Create prompts to audit client review sections for authenticity and compliance. Context: Star ratings, review schema, and moderation. Output format: checklist with remediation steps. Constraints: Ensure policy compliance.
46. Image alt text prompts: Role: Accessibility SEO. Task: Generate descriptive alt text prompts for product images. Context: Visuals for main catalog. Output format: alt text templates with examples. Constraints: Maintain keyword relevance.
47. Content freshness prompts: Role: Content editor. Task: Create prompts to suggest quick refresh ideas for aging pages. Context: Update facts, replace outdated media, and add fresh quotes. Output format: list of ideas with execution notes. Constraints: Align with current trends.
48. Core Web Vitals prompts: Role: Performance SEO. Task: Propose specific optimization tasks to improve LCP, FID, and CLS. Context: Key landing pages. Output format: prioritized task list with expected impact. Constraints: Include implementation steps.
49. URL redirection map: Role: Redirect specialist. Task: Create a clean redirect map for site migrations. Context: Old to new URL pairs with status. Output format: table with source, target, type, and rationale. Constraints: Minimize broken links.
50. Content audit checklist: Role: Content auditor. Task: Produce a comprehensive content audit checklist for agencies. Context: Content quality, depth, accuracy, and freshness. Output format: printable checklist with fields for QA. Constraints: Ensure actionable steps.
51. Voice search prompts: Role: Voice SEO consultant. Task: Optimize content for spoken queries. Context: Product details and FAQs. Output format: prompt list of natural language questions and answers. Constraints: Target conversational phrases.
52. FAQ optimization: Role: SEO writer. Task: Craft FAQs to capture featured snippets. Context: Product and service pages. Output format: curated FAQ pairs with concise answers. Constraints: Use natural language and include internal links.
53. Competitive gap prompts: Role: Competitive analyst. Task: Generate prompts to identify competitor advantages and gaps. Context: Benchmark against top peers. Output format: gaps with recommended pages and actions. Constraints: Provide credible data cues.
54. Snippet optimization: Role: Content strategist. Task: Create prompts to optimize meta descriptions and title tags for click-through. Context: Core category pages. Output format: A/B-test-ready variants with expected impact. Constraints: Use primary keywords.
55. Redirect best practices: Role: SEO engineer. Task: Outline best practices for redirects during site updates. Context: Content changes and URL restructures. Output format: checklist with examples. Constraints: Avoid redirect chains.
56. Security and SEO: Role: Security SEO auditor. Task: Evaluate how security affects SEO signals. Context: HTTPS, mixed content, and trust signals. Output format: risk assessment with fixes. Constraints: Prioritize user data safety.
57. Image compression plan: Role: Performance SEO. Task: Propose a scalable image optimization plan. Context: Product gallery and hero images. Output format: compression targets and delivery methods. Constraints: Balance quality and size.
58. Content licensing prompts: Role: Content manager. Task: Create prompts to check licensing and reuse rights. Context: Third-party assets and stock content. Output format: compliance checklist with citations. Constraints: Avoid reuse violations.
59. Schema snippet prompts: Role: Developer advocate. Task: Generate ready-to-use schema snippets for common templates. Context: Product, Article, LocalBusiness. Output format: code-free snippets for quick copy.
60. Local citation prompts: Role: Local SEO. Task: Create prompts to audit and optimize local citations. Context: City, state, and region markers. Output format: task list with action items and owners. Constraints: Ensure consistency.
61. Content governance prompts: Role: Content operations. Task: Establish content governance prompts for agencies. Context: Editorial workflow and approvals. Output format: policy draft with review steps. Constraints: Include escalation paths.
62. Audit report template: Role: Audit lead. Task: Generate a reusable audit report template for clients. Context: Executive summary, issues, actions, and metrics. Output format: template sections with guidance notes. Constraints: Include client-facing visuals.
63. SEO workflow prompts: Role: Project manager. Task: Define an end-to-end SEO audit workflow. Context: Timelines, owners, and deliverables. Output format: workflow diagram described in text with milestones. Constraints: Align with agency cadence.
64. Template library prompts: Role: Content operations. Task: Build a library of audit templates for recurring checks. Context: Technical, content, and local SEO. Output format: list of templates with usage notes. Constraints: Permit customization.
65. Audit kickoff prompts: Role: Engagement lead. Task: Prepare prompts to start an SEO audit engagement with clients. Context: Goals, constraints, and success metrics. Output format: kickoff checklist with client questions. Constraints: Gather required data upfront.
66. Client-facing visuals: Role: UX designer. Task: Generate prompts to create client-friendly audit visuals. Context: Key findings and recommendations. Output format: description of visuals and data points. Constraints: Include a sample slide outline.
67. Regulatory compliance check: Role: Compliance SEO. Task: Identify regulatory constraints affecting SEO. Context: Privacy, data localization, and advertising rules. Output format: risk and remediation list. Constraints: Ensure lawful practices.
68. Accessibility prompts: Role: Accessibility advocate. Task: Ensure audit outputs are accessible. Context: Reports and dashboards. Output format: accessibility checklist with guidance. Constraints: Include alt text and readable color contrast.
69. Automation prompts: Role: Automation engineer. Task: Propose Claude-driven automation for audits. Context: Repeatable tasks and data sources. Output format: automation blueprint with data flow. Constraints: Ensure maintainability.
70. Crawl error triage: Role: SEO technician. Task: Triage crawl errors by impact and effort. Context: 404s, 5xx, and blocked resources. Output format: triage matrix with fixes and owners. Constraints: Focus on high-impact items.
71. Content localization QA: Role: QA specialist. Task: Validate localized pages for accuracy and relevance. Context: Language variants and cultural references. Output format: QA checklist with pass/fail and notes. Constraints: Include glossary terms.
72. Performance testing prompts: Role: QA engineer. Task: Create prompts to simulate user journeys for speed and responsiveness. Context: Desktop and mobile paths. Output format: test cases with expected metrics and pass criteria. Constraints: Use realistic user scenarios.
73. Indexing speed prompts: Role: SEO strategist. Task: Propose actions to speed up indexing for new content. Context: Sitemaps, server headers, and feed updates. Output format: action list with time frames. Constraints: Track results.
74. SERP feature targets: Role: Search analyst. Task: Identify opportunities to capture SERP features. Context: Featured snippet, people also ask, video, and knowledge panel chances. Output format: target features with page adjustments. Constraints: Prioritize low competition wins.
75. Content reuse prompts: Role: Content manager. Task: Plan reuse of evergreen assets across channels. Context: Blog, product pages, and guides. Output format: cross-channel plan with repurposing ideas. Constraints: Preserve core message.
76. Audits for agencies: Role: Agency auditor. Task: Produce prompts tailored for agency-client audits. Context: Client industries and service lines. Output format: agency-friendly audit prompts with examples. Constraints: Include client-ready templates.
77. Data privacy prompts: Role: Privacy engineer. Task: Ensure SEO data collection respects privacy rules. Context: Analytics, CRO, and personalization. Output format: privacy-compliant prompts with data handling notes. Constraints: Anonymize data where possible.
78. Technical health snapshot: Role: Tech SEO. Task: Provide a snapshot of technical health for leadership. Context: Summary of issues, impact, and fixes. Output format: concise executive brief. Constraints: Avoid jargon.
79. Content refresh prompts: Role: Content editor. Task: Create prompts to refresh top landing pages with current data and examples. Context: Performance and relevance. Output format: update plan with owners and dates. Constraints: Align with KPI improvements.
80. International content prompts: Role: Global content strategist. Task: Adapt content for new languages and markets. Context: Cultural nuances and legal constraints. Output format: region-specific copy guide. Constraints: Preserve tone.
81. Bridge to product prompts: Role: Product SEO liaison. Task: Align audit prompts with product roadmap. Context: Product launches and feature pages. Output format: prompts that tie SEO fixes to product events. Constraints: Include rollout timelines.
82. Competitor content prompts: Role: Content strategist. Task: Generate prompts to analyze competitor content quality and depth. Context: Top pages and media usage. Output format: comparison report with gaps and improvements. Constraints: Use verifiable data.
83. Content taxonomy prompts: Role: Information architect. Task: Create taxonomy prompts for content classification. Context: Topics, subtopics, and tags. Output format: taxonomy map with usage notes. Constraints: Enable scalable tagging.
84. Page experience prompts: Role: UX SEO. Task: Propose prompts to improve overall page experience signals. Context: Interactivity, visual stability, and responsiveness. Output format: improvement plan with metrics. Constraints: Tie to user satisfaction.
85. Server configuration prompts: Role: Tech SEO. Task: Recommend server and hosting settings that aid SEO. Context: caching, compression, and headers. Output format: config guide with examples. Constraints: Validate with tests.
86. Content governance prompts: Role: Governance lead. Task: Establish review cycles and accountability for SEO content. Context: Editorial calendars and approvals. Output format: governance draft with roles. Constraints: Include escalation paths.
87. Schema testing prompts: Role: QA engineer. Task: Test schema implementations against validators. Context: Product, Article, LocalBusiness. Output format: test plan with expected results. Constraints: Include sample responses.
88. Link building prompts: Role: Outreach coordinator. Task: Generate prompts for ethical link-building outreach campaigns. Context: High-authority domains relevant to client niche. Output format: outreach plan with templates and success metrics. Constraints: Respect guidelines.
89. Content performance review: Role: Analytics lead. Task: Review whether content meets defined KPI targets. Context: Traffic, engagement, conversions. Output format: performance dashboard with recommended actions. Constraints: Use verifiable data.
90. Crawl rate management: Role: Bot traffic manager. Task: Set crawl rate to balance data freshness and server load. Context: Time windows and server capacity. Output format: rate plan with fallback actions. Constraints: Monitor impact.
91. Product page prompts: Role: Ecommerce SEO. Task: Optimize product pages for discovery and conversion. Context: Titles, descriptions, images, and reviews. Output format: optimization checklist with page-level notes. Constraints: Align with shopping signals.
92. Blog health prompts: Role: Editorial SEO. Task: Audit blog health for freshness and relevance. Context: Publish cadence and evergreen ratio. Output format: health score with improvement plan. Constraints: Focus on actionable improvements.
93. Panda alignment prompts: Role: Content quality auditor. Task: Ensure content adheres to quality standards to avoid penalties. Context: Originality, clarity, usefulness. Output format: risk-free content checklist with remediation steps.
94. Technical KPI prompts: Role: Analytics SEO. Task: Define technical KPIs and how to measure them. Context: LCP, CLS, FID, crawl budget. Output format: KPI scoreboard with targets. Constraints: Include data sources.
95. Client reporting prompts: Role: Client advisor. Task: Generate prompts to build client-ready SEO reports. Context: Executive summaries and actionable insights. Output format: report outline with visuals. Constraints: Align with client expectations.
96. Audit closure prompts: Role: Engagement lead. Task: Create prompts for closing an audit engagement with a delivery plan. Context: Final findings and timelines. Output format: closure checklist with owner and due date. Constraints: Include next steps.
97. Workflow automation prompts: Role: Automation engineer. Task: Propose Claude-driven automation for recurring audits. Context: Data feeds and dashboards. Output format: automation blueprint with data pipeline. Constraints: Ensure reliability.
98. Agency-ready prompts: Role: Agency facilitator. Task: Generate prompts tailored for agency teams serving multiple clients. Context: Client variety and service lines. Output format: playbook with templates and coordinates. Constraints: Scalable to many clients.
99. Executive summary prompts: Role: Strategy lead. Task: Create concise executive summaries for audit results. Context: Key findings, impact, and recommended actions. Output format: one-page briefing with bullets. Constraints: Clarity for non-SEO executives.
100. Closing impact prompts: Role: Engagement manager. Task: Draft a client-ready closing impact statement. Context: Measurable outcomes and next steps. Output format: impact paragraph and action list. Constraints: Include success metrics and follow-up schedule.

Best Practices

• Keep prompts specific to your client’s site architecture and business goals. Save prompts as templates for recurring audits to improve consistency. Validate outputs against real data sources and testers to ensure accuracy. Use plain language in client-facing reports to improve comprehension. Review prompts periodically to reflect algorithm updates and new SEO signals.

Common Mistakes to Avoid

• Using generic prompts that don’t specify the site structure or business goals. Overloading prompts with too many tasks, causing incomplete outputs. Relying on outputs without client data validation or testing. Missing clear output formats, which hampers report generation. Not updating prompts after major site changes or audits.

FAQ

What makes a good SEO audit prompt for agencies?

A good SEO audit prompt defines a clear role, a specific task, relevant context, and an explicit output format with actionable steps.

How should I use these prompts with clients?

Run the prompts to produce internal audit findings, then translate outputs into client-ready reports with executive summaries and prioritized actions.

Can these prompts handle multi-site agencies?

Yes, prompts can be cloned and adjusted per client site, with ownership and targets customized for each property.

How often should audits be re-run?

Schedule audits quarterly for ongoing health checks, with additional prompts for major site changes or migrations.

What outputs should I expect from the prompts?

Expect structured outputs such as checklists, tables, and recommended actions that map to measurable SEO improvements.

How do I ensure prompts stay current?

Periodically refresh prompts to reflect changes in algorithms, tooling, and client industries.