100 Best Claude Lead Generation Prompts for Marketing Agencies
A practical Claude prompt library for lead generation tailored to marketing agencies. 100 precisely crafted prompts to accelerate prospecting, qualification, and pipeline building with Anthropic Claude prompts and Claude AI prompts.
Best For
Marketing agencies seeking to scale new client acquisition using Claude prompts
Prompt Use Cases
- Prospecting
- Lead qualification
- Email outreach
- Content-driven lead generation
- Social selling
- Campaign optimization
Direct Answer
The best Claude prompts for lead generation for marketing agencies are a curated set designed to maximize outbound quality and pipeline velocity. They cover ICP targeting, email and LinkedIn outreach, lead scoring, content assets, nurture sequences, and analytics. Use them to build consistent messaging and measurable results while avoiding spammy tactics.
Introduction
This page is a practical Claude prompt library focused on lead generation for marketing agencies. It provides a ready-to-use collection of prompts you can deploy to attract, qualify, and convert new clients.
Designed for agency teams, the prompts enable rapid testing, scalable outreach, and data-informed decision making without requiring extra creative input from scratch.
How to Use These Claude Prompts
- Replace placeholders like [industry], [audience], and [constraints] with your target accounts and internal policies.
- Add clear constraints and success metrics to each prompt to ensure consistent outputs.
- Specify the desired output format and structure so Claude returns usable content without extra formatting.
- Request multiple variants to test messaging, then consolidate the best performing options.
- Verify outputs against real data and guidelines before wide deployment.
100 Best Claude Lead Generation Prompts for Marketing Agencies
- Identify ideal client profile: You are a marketing agency growth strategist. Task: Describe a detailed Ideal Customer Profile (ICP) for a mid-size B2B software company. Context: current market, typical pain points, decision makers, budgets, and buying cycle. Output format: bullet list with sections for firmographics, pain points, buying triggers, and content preferences. Constraints: keep within two pages, use plain language, avoid jargon.
- Draft outbound email sequence: You are an outreach consultant. Task: Create a 6-step outbound email sequence to book meetings with CMOs at mid-market SaaS firms. Context: cold audience, value proposition focused on qualified pipeline. Output format: numbered email blocks with subject lines, body, and CTA. Constraints: keep each email under 150 words, include one social proof example, and provide a clear next step.
- Lead scoring rubric: You are a demand gen analyst. Task: Build a lead scoring rubric for an agency targeting tech startups. Context: ICP defined, data sources available, and scoring weights. Output format: table-like plain text with criteria, score range, and tie-breakers. Constraints: total score max 100, highlight high-priority signals, and include recommended actions for each score band.
- Landing page optimization prompts: You are a conversion specialist. Task: Audit a marketing agency landing page aimed at lead generation for professional services. Context: current page, competing offers, and funnel goals. Output format: list of 10 optimization prompts with suggested copy, visuals, and micro-commitments. Constraints: include A/B test hypotheses and a KPI for success.
- Chatbot lead qualification: You are a chatbot strategist. Task: Design a lead qualification flow for a website chatbot. Context: long on-site journey and high intent signals. Output format: flow steps with user messages, bot responses, and qualification criteria. Constraints: capture name, company, role, and estimated timeline; flag unqualified intents.
- Social video prompts: You are a content strategist. Task: Generate 8 short social video prompts to attract marketing leaders in agencies. Context: platform-appropriate, educational value, and lead capture CTA. Output format: brief video concepts with hook, key message, and CTA. Constraints: each script under 45 seconds and include a lead form link.
- Cold call script outline: You are a sales enablement coach. Task: Create a cold call outline for agency outreach to growth-minded startups. Context: value-first approach, clear next steps. Output format: script with intro, value statement, discovery questions, and close. Constraints: 60–75 seconds total, permission to continue, and a post-call action.
- Content marketing prompts: You are a content marketer. Task: Outline a 12-week content plan focused on lead generation for marketing agencies. Context: buyer journey stages and SEO keywords. Output format: weekly topics with formats (blog, video, carousel), target persona, and CTA. Constraints: include 4 pillar pieces and 2 case studies.
- Lead magnet ideas: You are a product marketer. Task: List 15 high-converting lead magnet ideas for agency lead generation. Context: gated content, pricing transparency, and industry verticals. Output format: list with magnet type, description, required asset, and promotion channel. Constraints: align with ICP pain points.
- ICP-driven email templates: You are an email strategist. Task: Craft 5 ICP-tailored email templates for CMOs in manufacturing firms. Context: high-value outcomes, risk reversal. Output format: subject line, email body, and CTA. Constraints: provide personalization tokens, 2 optional pithy PS lines, and one micro-CTA.
- Competitive gap analysis: You are a market intelligence analyst. Task: Compare three leading marketing agencies for lead-gen messaging and offer differentiation. Context: pick the strongest angle and provide a concise value proposition. Output format: side-by-side bullets with gaps and suggested messaging hooks. Constraints: avoid naming client lists.
- Outbound prospect list build: You are a data-driven lead hunter. Task: Compile a prospect list of 250 tech startups in the United States with decision-maker emails. Context: include company, domain, role, and contact source. Output format: CSV-like plain text table. Constraints: accuracy > 95%, respect privacy rules.
- Pricing tier messaging: You are a messaging strategist. Task: Create tiered pricing messaging for agency services that appeal to startups versus enterprise clients. Context: value-based pricing and ROI framing. Output format: 6 short value statements per tier and a one-line CTA. Constraints: avoid price numbers; focus on outcomes.
- Nurture sequence design: You are an automation specialist. Task: Build a 9-step nurture sequence for new leads who downloaded a guide. Context: multi-channel engagement and time delays. Output format: message blocks for email and LinkedIn, with clear handoff triggers. Constraints: include unsubscription option and resubscribe guidance.
- Webinar lead generation: You are a events marketer. Task: Plan a lead-generating webinar for marketing agencies. Context: topic, speaker lineup, and registration funnel. Output format: agenda, promotion copy, and post-webinar follow-up sequence. Constraints: specify attendance target and post-event offer.
- Referral program prompts: You are a partner marketing specialist. Task: Design a referral program for existing clients to generate inbound leads. Context: incentives, tracking, and onboarding. Output format: program overview, email copy for referrals, and a dashboard list of metrics. Constraints: ensure simplicity and compliance.
- Cold email personalization: You are a personalization engineer. Task: Generate 20 lines of personalized cold email copy for various verticals. Context: using company signals and recent news. Output format: 4 variants per vertical with a personalized hook, value proposition, and CTA. Constraints: include a natural unsubscribe line.
- Lead qualification questions: You are a discovery specialist. Task: Create 25 discovery questions to quickly assess fit for marketing agency services. Context: pain points, budget, decision process. Output format: categorized list with quick yes/no qualifiers. Constraints: avoid sensitive data requests.
- Case study prompts: You are a case study writer. Task: Produce a 900-word case study outline about a successful lead-gen campaign for a B2B service. Context: client goals, tactics, results, and learnings. Output format: outline with sections and suggested quotes. Constraints: include 2 measurable outcomes.
- LinkedIn outreach prompts: You are a social selling specialist. Task: Create a sequence of 6 LinkedIn outreach messages for agency lead gen. Context: value-first, non-spammy tone. Output format: message blocks with personalization tokens and CTA. Constraints: avoid third-party automation mentions.
- Email deliverability checks: You are an deliverability expert. Task: Build a checklist to ensure high inbox deliverability for agency outreach. Context: SPF, DKIM, DMARC, and domain reputation. Output format: checklist with yes/no checks and remediation steps. Constraints: include a test plan.
- CTA optimization prompts: You are a conversion optimizer. Task: Propose alternative CTAs for a lead-gen landing page. Context: different buyer personas and funnel stages. Output format: table of CTA copy, color suggestion, and expected impact. Constraints: pick one primary CTA per persona.
- Lead funnel map: You are a funnel architect. Task: Draw a lead generation funnel map for an agency serving SaaS startups. Context: separate upper and lower funnel stages. Output format: bullet-point flow with metrics at each stage. Constraints: include a triage step for unqualified leads.
- SEO-optimized prompts: You are an SEO strategist. Task: Generate prompt ideas to improve organic traffic for lead-gen content in marketing agencies. Context: keyword clusters and intent. Output format: 10 prompts with target keywords and suggested formats. Constraints: align with search intent.
- Video lead-gen prompts: You are a video producer. Task: Outline 6 short videos that educate and convert for agency lead gen. Context: storyboard, script, and caption ideas. Output format: scene-by-scene plan with CTA. Constraints: each video under 60 seconds.
- Analytics dashboard prompts: You are a data visualization expert. Task: Build a dashboard spec to track outbound lead performance for an agency. Context: metrics, dashboards, and alerts. Output format: field list with data sources and calculation logic. Constraints: provide sample insights.
- Industry benchmarking prompts: You are a market researcher. Task: Compile benchmarks for lead conversion rates by industry for marketing agencies. Context: 5 industries, time period, data sources. Output format: table with metrics and interpretation notes. Constraints: avoid cherry-picking.
- Buyer intent prompts: You are a demand gen strategist. Task: Map buyer intent signals to content and outreach actions. Context: stages and signals. Output format: mapping table with recommended actions per signal. Constraints: include timing guidance.
- Re-engagement prompts: You are a reactivation specialist. Task: Design messages to re-engage cold leads for agency services. Context: past engagement and reasons for disengagement. Output format: 5 reactivation emails with subject lines and bodies. Constraints: include a win-back offer.
- Geo-targeting prompts: You are a regional growth strategist. Task: Create a geo-targeted outbound plan for agencies in three cities. Context: city-specific pain points and case studies. Output format: city profiles with messaging tweaks and channels. Constraints: keep within 30 days plan.
- Offer framing prompts: You are a value proposition expert. Task: Frame a compelling agency offer for lead gen. Context: ROI outcomes and risk reversal. Output format: 4 offer variants with one-liner value statements and proof points. Constraints: avoid overpromising.
- Email subject ideas: You are a subject line specialist. Task: Generate 50 cold email subject ideas for agency outreach. Context: curiosity and specificity. Output format: numbered list with rationale for top 5 picks. Constraints: avoid spammy words.
- Case-study video prompts: You are a video storyboarder. Task: Create prompts to produce a 2-3 minute case-study video for a lead-gen campaign. Context: client goals, tactics, outcomes. Output format: scene outline, on-screen text, and call-to-action. Constraints: include client quote timing.
- Niche markets prompts: You are a market niche expert. Task: Identify 4 niche markets where agency lead gen is underpenetrated. Context: market size and entry points. Output format: market brief with channel recommendations. Constraints: include a 60-day outreach plan.
- Lead handoff prompts: You are a sales enablement lead. Task: Create a clean lead handoff script from marketing to sales. Context: data to share and follow-up steps. Output format: checklist and example handoff email.
- Email cadence testing: You are an experimentation coach. Task: Propose an experiment plan to test two email cadences for lead gen. Context: sample size and success metrics. Output format: plan with hypotheses and stopping rules. Constraints: include 2 alternate cadences.
- Client objections prompts: You are a negotiation advisor. Task: List common objections in agency prospecting and replies. Context: credible counterpoints and confidence builders. Output format: table with objection, reply, evidence. Constraints: keep under 120 words per row.
- Video ad ideas: You are a video marketing advisor. Task: Generate 6 short video ads for agency lead generation on social. Context: quick hooks and benefits. Output format: concept, script hook, and CTA. Constraints: include 1 caption suggestion per video.
- Onboarding prompts: You are a client onboarding specialist. Task: Build a lead-to-client onboarding checklist for new agency clients. Context: information gathering and kickoff. Output format: step-by-step list with owners and due dates. Constraints: include a welcome email template.
- Sponsor partnerships prompts: You are a partnerships manager. Task: Propose 5 sponsor/partner collaboration ideas to generate inbound leads for agencies. Context: alignment, impact, and ease of execution. Output format: idea brief with proposed metrics and outreach templates. Constraints: ensure compliance.
- Lifecycle marketing prompts: You are a lifecycle marketing strategist. Task: Map lifecycle messaging for a lead gen program. Context: stages from awareness to advocacy. Output format: messaging table with channel, goal, and tone. Constraints: include milestone-based triggers.
- Landing page copy prompts: You are a copywriter. Task: Write 3 variants of landing page hero copy for lead generation. Context: value proposition and social proof. Output format: headline, subheadline, bullet list. Constraints: include one client logo mention.
- Lead gen compliance prompts: You are a compliance advisor. Task: Create a compliance checklist for outbound marketing. Context: data privacy and opt-out rules. Output format: checklist with remediation steps and references. Constraints: align with major jurisdictions.
- CRM data cleanup prompts: You are a CRM cleanup expert. Task: Propose a 60-minute data-cleanup plan for a marketing agency CRM. Context: duplicate records and field standardization. Output format: agenda with tasks and owners. Constraints: deliver a sample cleanup template.
- Customer journey mapping: You are a journey mapper. Task: Map a complete customer journey for agency lead gen from first touch to converted client. Context: touchpoints and handoffs. Output format: journey map with channel, message, and owner. Constraints: include feedback loops.
- Lead magnet implementation: You are a product marketer. Task: Plan how to implement a lead magnet into a site funnel. Context: replication across pages and tracking. Output format: implementation steps with success metrics. Constraints: include a testing plan.
- A/B test prompts: You are an experimentation lead. Task: Design 4 A/B test ideas for lead-gen landing pages. Context: copy, layout, and form length. Output format: test description, hypothesis, success metric, and sample size guidance. Constraints: prioritize low-friction tests.
- Case study storytelling prompts: You are a storyteller. Task: Write a compelling narrative for a lead-gen case study focused on ROI. Context: client background and measurable outcomes. Output format: narrative with quotes and data visualization notes. Constraints: avoid fluff.
- Influencer collaboration prompts: You are an influencer strategist. Task: Outline 3 influencer co-promotion ideas to drive agency leads. Context: fit with target audience and authenticity. Output format: idea briefs with outreach templates and success metrics. Constraints: disclose partnerships.
- Video testimonial prompts: You are a video producer. Task: Create prompts to gather client video testimonials for credibility. Context: questions, setting, and lighting. Output format: interview script with 5 questions and prompts for B-roll. Constraints: include a 30-second highlight cut.
- Slack outreach prompts: You are a growth hacker. Task: Write 8 Slack message templates to engage potential agency clients in communities. Context: respectful, value-led, and non-spammy. Output format: templates with optional follow-up. Constraints: avoid bot-like phrases.
- Lead routing prompts: You are a sales ops analyst. Task: Create a lead routing rule set for new inquiries. Context: geography, industry, and deal size. Output format: rule list with examples and escalation steps. Constraints: ensure SLA commitments.
- Channel mix prompts: You are a channel strategy consultant. Task: Recommend a multi-channel mix for outbound lead gen. Context: budget and channel efficacy. Output format: channel plan with messages per channel and frequency. Constraints: include a success criterion for each channel.
- Cold voicemail prompts: You are a voicemail expert. Task: Write 6 short cold voicemail scripts for agency outreach. Context: value-first, clear next step. Output format: script with call-to-action and a fallback message. Constraints: length under 25 seconds.
- Data enrichment prompts: You are a data enrichment specialist. Task: Propose data enrichment steps for new leads. Context: missing fields and enrichment sources. Output format: enrichment checklist with data-field mappings and quality checks. Constraints: privacy compliant.
- Brand voice prompts: You are a brand strategist. Task: Define a consistent brand voice for lead-gen content for agencies. Context: tone, vocabulary, and examples. Output format: voice guide with sample lines. Constraints: align with ICP.
- ABM prompts: You are an account-based marketing planner. Task: Outline an ABM playbook for targeting marketing agencies. Context: target accounts, messaging, and coordination. Output format: playbook sections with actions and owners. Constraints: align with funnel stages.
- Post-webinar follow-up prompts: You are a nurture specialist. Task: Create a 5-step post-webinar follow-up sequence for lead nurture. Context: recap, assets, and CTA. Output format: email blocks with subject and body. Constraints: include a limited-time offer.
- SLA alignment prompts: You are a service level manager. Task: Draft an SLA for lead-gen services provided by an agency. Context: response times and deliverables. Output format: SLA bullet list with metrics. Constraints: ensure enforceability.
- Outbound timing prompts: You are a scheduling expert. Task: Recommend optimal sending times for outbound emails across time zones. Context: industry and audience. Output format: table of times by region with rationale. Constraints: consider work hours and weekends.
- Relevance scoring prompts: You are a relevance engineer. Task: Create a relevance score rubric for outreach content. Context: subject line, body, and CTA alignment. Output format: scoring rubric with examples. Constraints: include threshold for sending.
- Lead capture prompts: You are a form UX designer. Task: Improve a contact form to maximize submissions. Context: form fields and progress indicators. Output format: redesigned form specs and rationale. Constraints: minimize friction.
- Case study demand prompts: You are a demand-gen writer. Task: Draft a compelling case study conclusion with quantified ROI. Context: client story and metrics. Output format: closing paragraph and call to action. Constraints: include a pull-quote.
- Email sequence optimization: You are an optimization engineer. Task: Optimize a 4-step email sequence for higher reply rate. Context: subject lines and body length. Output format: revised sequence with justification for changes. Constraints: measure expected lift.
- Lead source tracking prompts: You are a data governance lead. Task: Define how to track lead sources across channels. Context: attribution model and data fields. Output format: mapping table and example report. Constraints: align with GA4 conventions.
- Content repurposing prompts: You are a content strategist. Task: Create a plan to repurpose one core lead-gen asset into 6 formats. Context: formats for different channels. Output format: repurposing guide with timelines and assets needed. Constraints: maintain message consistency.
- Automation workflow prompts: You are a marketing automation architect. Task: Design an automation workflow to move leads from awareness to qualified. Context: triggers and actions. Output format: workflow diagram steps and decision points. Constraints: include fail-safes.
- Competitive messaging prompts: You are a messaging analyst. Task: Write messaging that differentiates an agency in a crowded lead-gen market. Context: unique value and proof points. Output format: 4 messaging blocks for different buyer personas. Constraints: avoid generic claims.
- Ethical outreach prompts: You are a compliance-minded marketer. Task: Ensure all outbound prompts comply with ethical outreach standards. Context: consent and frequency limits. Output format: ethic checklist with examples. Constraints: include opt-out handling.
- Playbook prompts: You are a growth playbook author. Task: Create a concise growth playbook for agency lead gen. Context: 30-day sprint structure. Output format: week-by-week actions and metrics. Constraints: include daily standups.
- Offer ROI calculator prompts: You are a calculator designer. Task: Build a simple ROI calculator for agency prospects. Context: input fields and outcome explanations. Output format: calculator spec with sample scenarios. Constraints: include confidence intervals.
- Lead magnet landing prompts: You are a landing page strategist. Task: Create copy prompts for a lead magnet landing page. Context: benefit-focused language and form placement. Output format: 3 variants with sections and CTAs. Constraints: include trust signals.
- Email deliverability test prompts: You are an deliverability tester. Task: Create a test plan to verify inbox deliverability before campaigns. Context: seed lists and monitoring. Output format: test plan with success criteria. Constraints: include rollback steps.
- Reputation prompts: You are a reputation manager. Task: Outline a plan to build agency credibility to attract leads. Context: testimonials, case studies, and awards. Output format: credibility kit with guidelines. Constraints: avoid overclaiming.
- Lead nurture personalization: You are a personalization coach. Task: Personalize nurture emails based on industry signals. Context: SaaS, manufacturing, and finance verticals. Output format: 3 personalized variants per vertical with rationale. Constraints: keep under 300 words total.
- Search intent prompts: You are an intent marketer. Task: Map search intent to content for lead-gen. Context: informational, navigational, transactional intents. Output format: content plan with KPIs per intent. Constraints: prioritize buyer intent.
- Influencer outreach prompts: You are a PR outreach specialist. Task: Script 4 influencer collaborations for lead-gen content. Context: alignment and deliverables. Output format: outreach emails and follow-ups. Constraints: disclose any compensation.
- B2B lead scoring prompts: You are a scoring modeler. Task: Build a B2B lead scoring model for agency outreach. Context: data sources and weight distribution. Output format: scoring table and recommended thresholds. Constraints: easy to implement.
- Workshop prompts: You are an events planner. Task: Plan a 90-minute online workshop to generate leads. Context: topics, format, registration flow. Output format: agenda, slide topics, and follow-up sequence. Constraints: include engagement activities.
- Lead review prompts: You are a sales coach. Task: Create a 10-question review checklist for outbound prospect conversations. Context: consistency and quality. Output format: checklist with examples and coaching notes. Constraints: applicable to calls and emails.
- US/intl compliance prompts: You are a compliance consultant. Task: Ensure outbound prompts comply with international data laws. Context: GDPR, CCPA, and other regions. Output format: compliance matrix with examples. Constraints: include opt-out requirements.
- Story-led prompts: You are a storyteller marketer. Task: Write a story-driven prompt to explain agency value in lead gen. Context: narrative arc and client outcome. Output format: short story with a clear CTA. Constraints: maintain authenticity.
- Pricing justification prompts: You are a value calculator. Task: Justify agency pricing with client ROI examples. Context: 3 case-driven scenarios. Output format: justification paragraphs with data points. Constraints: avoid fabrications.
- Delivery timeline prompts: You are a project manager. Task: Create a lead-gen project timeline for 60 days. Context: milestones and dependencies. Output format: Gantt-like list with owners. Constraints: include risk log.
- Sales email craft prompts: You are a sales writer. Task: Write a closing sales email after a discovery call. Context: recap and next steps. Output format: email with a strong CTA and optional PS. Constraints: avoid pressure tactics.
- Social proof prompts: You are a brand validator. Task: Gather social proof ideas to support outbound. Context: case studies, logos, and testimonials. Output format: list of 12 proof assets with placement notes. Constraints: ensure permission.
- Outbound sequence orchestration: You are a campaign manager. Task: orchestrate a 4-channel outbound sequence for lead gen. Context: message order and timing. Output format: timeline with channel, content, and triggers. Constraints: include a mid-funnel nudge.
- Voice of customer prompts: You are a voice researcher. Task: Extract customer pain points for lead-gen messaging. Context: from interviews and reviews. Output format: bullet points with quotes and implications. Constraints: anonymize data.
- Lead retention prompts: You are a retention expert. Task: Propose strategies to retain agency clients after lead-gen projects. Context: communication cadence and value delivery. Output format: plan with milestones and metrics. Constraints: include renewal triggers.
- Churn risk prompts: You are a risk analyst. Task: Identify churn risk signals in agency engagements. Context: behavioral and outcome data. Output format: risk matrix with mitigation steps. Constraints: prioritize high-risk signals.
- Client win-back prompts: You are a sales strategist. Task: Create prompts to win back former clients. Context: reasons for departure and convincing offers. Output format: 4 outreach templates with success proof. Constraints: include a time-limited incentive.
- Channel-specific prompts: You are a cross-channel strategist. Task: Tailor messages for email, LinkedIn, and webinars. Context: channel nuances. Output format: channel-specific prompts with audience cues and CTAs. Constraints: stay on brand.
- Lead handler prompts: You are a workflow designer. Task: Outline hand-off steps from marketing to sales for a new lead. Context: data to pass and timeline. Output format: checklist with owners and due dates. Constraints: include escalation path.
- Reality-check prompts: You are a QA engineer. Task: Validate that all prompts produce practical, non-hype results. Context: test cases and edge conditions. Output format: validation checklist with examples. Constraints: flag unrealistic claims.
- Channel partner prompts: You are a partner strategy consultant. Task: Create a co-marketing plan with channel partners to generate leads. Context: partner tiers and incentives. Output format: plan with sample outreach and KPI targets. Constraints: ensure compliance.
- Datapoint prompts: You are a data guru. Task: Compile 25 datapoints that indicate lead quality in marketing agencies. Context: actionable signals. Output format: list with brief interpretation notes. Constraints: avoid sensitive data.
- Automation failure prompts: You are a reliability engineer. Task: Identify common automation failures in outbound workflows and fixes. Context: error cases and remediation steps. Output format: failure mode table with recommended recovery.
- Pitch deck prompts: You are a presentation designer. Task: Create a 12-slide pitch deck outline for agency lead-gen proposals. Context: client-focused storytelling and ROI. Output format: slide titles and speaker notes. Constraints: include a closing CTA.
- Persona expansion prompts: You are a persona builder. Task: Expand existing marketing agency personas for lead-gen campaigns. Context: new pain points and jobs-to-be-done. Output format: 2 new personas with motivations and messaging hooks. Constraints: align with ICP.
- Final synthesis prompts: You are a synthesis engine. Task: Produce a final prompt set summary for lead generation prompts for marketing agencies. Context: recap signals, channels, and recommended starter sequence. Output format: executive summary bullets and key takeaways. Constraints: none.
Markdown Template
100 Best Claude Lead Generation Prompts for Marketing Agencies
# 100 Best Claude Lead Generation Prompts for Marketing Agencies
**Identify ideal client profile**: You are a marketing agency growth strategist. Task: Describe a detailed Ideal Customer Profile (ICP) for a mid-size B2B software company. Context: current market, typical pain points, decision makers, budgets, and buying cycle. Output format: bullet list with sections for firmographics, pain points, buying triggers, and content preferences. Constraints: keep within two pages, use plain language, avoid jargon.
**Draft outbound email sequence**: You are an outreach consultant. Task: Create a 6-step outbound email sequence to book meetings with CMOs at mid-market SaaS firms. Context: cold audience, value proposition focused on qualified pipeline. Output format: numbered email blocks with subject lines, body, and CTA. Constraints: keep each email under 150 words, include one social proof example, and provide a clear next step.
**Lead scoring rubric**: You are a demand gen analyst. Task: Build a lead scoring rubric for an agency targeting tech startups. Context: ICP defined, data sources available, and scoring weights. Output format: table-like plain text with criteria, score range, and tie-breakers. Constraints: total score max 100, highlight high-priority signals, and include recommended actions for each score band.
**Landing page optimization prompts**: You are a conversion specialist. Task: Audit a marketing agency landing page aimed at lead generation for professional services. Context: current page, competing offers, and funnel goals. Output format: list of 10 optimization prompts with suggested copy, visuals, and micro-commitments. Constraints: include A/B test hypotheses and a KPI for success.
**Chatbot lead qualification**: You are a chatbot strategist. Task: Design a lead qualification flow for a website chatbot. Context: long on-site journey and high intent signals. Output format: flow steps with user messages, bot responses, and qualification criteria. Constraints: capture name, company, role, and estimated timeline; flag unqualified intents.
**Social video prompts**: You are a content strategist. Task: Generate 8 short social video prompts to attract marketing leaders in agencies. Context: platform-appropriate, educational value, and lead capture CTA. Output format: brief video concepts with hook, key message, and CTA. Constraints: each script under 45 seconds and include a lead form link.
**Cold call script outline**: You are a sales enablement coach. Task: Create a cold call outline for agency outreach to growth-minded startups. Context: value-first approach, clear next steps. Output format: script with intro, value statement, discovery questions, and close. Constraints: 60–75 seconds total, permission to continue, and a post-call action.
**Content marketing prompts**: You are a content marketer. Task: Outline a 12-week content plan focused on lead generation for marketing agencies. Context: buyer journey stages and SEO keywords. Output format: weekly topics with formats (blog, video, carousel), target persona, and CTA. Constraints: include 4 pillar pieces and 2 case studies.
**Lead magnet ideas**: You are a product marketer. Task: List 15 high-converting lead magnet ideas for agency lead generation. Context: gated content, pricing transparency, and industry verticals. Output format: list with magnet type, description, required asset, and promotion channel. Constraints: align with ICP pain points.
**ICP-driven email templates**: You are an email strategist. Task: Craft 5 ICP-tailored email templates for CMOs in manufacturing firms. Context: high-value outcomes, risk reversal. Output format: subject line, email body, and CTA. Constraints: provide personalization tokens, 2 optional pithy PS lines, and one micro-CTA.
**Competitive gap analysis**: You are a market intelligence analyst. Task: Compare three leading marketing agencies for lead-gen messaging and offer differentiation. Context: pick the strongest angle and provide a concise value proposition. Output format: side-by-side bullets with gaps and suggested messaging hooks. Constraints: avoid naming client lists.
**Outbound prospect list build**: You are a data-driven lead hunter. Task: Compile a prospect list of 250 tech startups in the United States with decision-maker emails. Context: include company, domain, role, and contact source. Output format: CSV-like plain text table. Constraints: accuracy > 95%, respect privacy rules.
**Pricing tier messaging**: You are a messaging strategist. Task: Create tiered pricing messaging for agency services that appeal to startups versus enterprise clients. Context: value-based pricing and ROI framing. Output format: 6 short value statements per tier and a one-line CTA. Constraints: avoid price numbers; focus on outcomes.
**Nurture sequence design**: You are an automation specialist. Task: Build a 9-step nurture sequence for new leads who downloaded a guide. Context: multi-channel engagement and time delays. Output format: message blocks for email and LinkedIn, with clear handoff triggers. Constraints: include unsubscription option and resubscribe guidance.
**Webinar lead generation**: You are a events marketer. Task: Plan a lead-generating webinar for marketing agencies. Context: topic, speaker lineup, and registration funnel. Output format: agenda, promotion copy, and post-webinar follow-up sequence. Constraints: specify attendance target and post-event offer.
**Referral program prompts**: You are a partner marketing specialist. Task: Design a referral program for existing clients to generate inbound leads. Context: incentives, tracking, and onboarding. Output format: program overview, email copy for referrals, and a dashboard list of metrics. Constraints: ensure simplicity and compliance.
**Cold email personalization**: You are a personalization engineer. Task: Generate 20 lines of personalized cold email copy for various verticals. Context: using company signals and recent news. Output format: 4 variants per vertical with a personalized hook, value proposition, and CTA. Constraints: include a natural unsubscribe line.
**Lead qualification questions**: You are a discovery specialist. Task: Create 25 discovery questions to quickly assess fit for marketing agency services. Context: pain points, budget, decision process. Output format: categorized list with quick yes/no qualifiers. Constraints: avoid sensitive data requests.
**Case study prompts**: You are a case study writer. Task: Produce a 900-word case study outline about a successful lead-gen campaign for a B2B service. Context: client goals, tactics, results, and learnings. Output format: outline with sections and suggested quotes. Constraints: include 2 measurable outcomes.
**LinkedIn outreach prompts**: You are a social selling specialist. Task: Create a sequence of 6 LinkedIn outreach messages for agency lead gen. Context: value-first, non-spammy tone. Output format: message blocks with personalization tokens and CTA. Constraints: avoid third-party automation mentions.
**Email deliverability checks**: You are an deliverability expert. Task: Build a checklist to ensure high inbox deliverability for agency outreach. Context: SPF, DKIM, DMARC, and domain reputation. Output format: checklist with yes/no checks and remediation steps. Constraints: include a test plan.
**CTA optimization prompts**: You are a conversion optimizer. Task: Propose alternative CTAs for a lead-gen landing page. Context: different buyer personas and funnel stages. Output format: table of CTA copy, color suggestion, and expected impact. Constraints: pick one primary CTA per persona.
**Lead funnel map**: You are a funnel architect. Task: Draw a lead generation funnel map for an agency serving SaaS startups. Context: separate upper and lower funnel stages. Output format: bullet-point flow with metrics at each stage. Constraints: include a triage step for unqualified leads.
**SEO-optimized prompts**: You are an SEO strategist. Task: Generate prompt ideas to improve organic traffic for lead-gen content in marketing agencies. Context: keyword clusters and intent. Output format: 10 prompts with target keywords and suggested formats. Constraints: align with search intent.
**Video lead-gen prompts**: You are a video producer. Task: Outline 6 short videos that educate and convert for agency lead gen. Context: storyboard, script, and caption ideas. Output format: scene-by-scene plan with CTA. Constraints: each video under 60 seconds.
**Analytics dashboard prompts**: You are a data visualization expert. Task: Build a dashboard spec to track outbound lead performance for an agency. Context: metrics, dashboards, and alerts. Output format: field list with data sources and calculation logic. Constraints: provide sample insights.
**Industry benchmarking prompts**: You are a market researcher. Task: Compile benchmarks for lead conversion rates by industry for marketing agencies. Context: 5 industries, time period, data sources. Output format: table with metrics and interpretation notes. Constraints: avoid cherry-picking.
**Buyer intent prompts**: You are a demand gen strategist. Task: Map buyer intent signals to content and outreach actions. Context: stages and signals. Output format: mapping table with recommended actions per signal. Constraints: include timing guidance.
**Re-engagement prompts**: You are a reactivation specialist. Task: Design messages to re-engage cold leads for agency services. Context: past engagement and reasons for disengagement. Output format: 5 reactivation emails with subject lines and bodies. Constraints: include a win-back offer.
**Geo-targeting prompts**: You are a regional growth strategist. Task: Create a geo-targeted outbound plan for agencies in three cities. Context: city-specific pain points and case studies. Output format: city profiles with messaging tweaks and channels. Constraints: keep within 30 days plan.
**Offer framing prompts**: You are a value proposition expert. Task: Frame a compelling agency offer for lead gen. Context: ROI outcomes and risk reversal. Output format: 4 offer variants with one-liner value statements and proof points. Constraints: avoid overpromising.
**Email subject ideas**: You are a subject line specialist. Task: Generate 50 cold email subject ideas for agency outreach. Context: curiosity and specificity. Output format: numbered list with rationale for top 5 picks. Constraints: avoid spammy words.
**Case-study video prompts**: You are a video storyboarder. Task: Create prompts to produce a 2-3 minute case-study video for a lead-gen campaign. Context: client goals, tactics, outcomes. Output format: scene outline, on-screen text, and call-to-action. Constraints: include client quote timing.
**Niche markets prompts**: You are a market niche expert. Task: Identify 4 niche markets where agency lead gen is underpenetrated. Context: market size and entry points. Output format: market brief with channel recommendations. Constraints: include a 60-day outreach plan.
**Lead handoff prompts**: You are a sales enablement lead. Task: Create a clean lead handoff script from marketing to sales. Context: data to share and follow-up steps. Output format: checklist and example handoff email.
**Email cadence testing**: You are an experimentation coach. Task: Propose an experiment plan to test two email cadences for lead gen. Context: sample size and success metrics. Output format: plan with hypotheses and stopping rules. Constraints: include 2 alternate cadences.
**Client objections prompts**: You are a negotiation advisor. Task: List common objections in agency prospecting and replies. Context: credible counterpoints and confidence builders. Output format: table with objection, reply, evidence. Constraints: keep under 120 words per row.
**Video ad ideas**: You are a video marketing advisor. Task: Generate 6 short video ads for agency lead generation on social. Context: quick hooks and benefits. Output format: concept, script hook, and CTA. Constraints: include 1 caption suggestion per video.
**Onboarding prompts**: You are a client onboarding specialist. Task: Build a lead-to-client onboarding checklist for new agency clients. Context: information gathering and kickoff. Output format: step-by-step list with owners and due dates. Constraints: include a welcome email template.
**Sponsor partnerships prompts**: You are a partnerships manager. Task: Propose 5 sponsor/partner collaboration ideas to generate inbound leads for agencies. Context: alignment, impact, and ease of execution. Output format: idea brief with proposed metrics and outreach templates. Constraints: ensure compliance.
**Lifecycle marketing prompts**: You are a lifecycle marketing strategist. Task: Map lifecycle messaging for a lead gen program. Context: stages from awareness to advocacy. Output format: messaging table with channel, goal, and tone. Constraints: include milestone-based triggers.
**Landing page copy prompts**: You are a copywriter. Task: Write 3 variants of landing page hero copy for lead generation. Context: value proposition and social proof. Output format: headline, subheadline, bullet list. Constraints: include one client logo mention.
**Lead gen compliance prompts**: You are a compliance advisor. Task: Create a compliance checklist for outbound marketing. Context: data privacy and opt-out rules. Output format: checklist with remediation steps and references. Constraints: align with major jurisdictions.
**CRM data cleanup prompts**: You are a CRM cleanup expert. Task: Propose a 60-minute data-cleanup plan for a marketing agency CRM. Context: duplicate records and field standardization. Output format: agenda with tasks and owners. Constraints: deliver a sample cleanup template.
**Customer journey mapping**: You are a journey mapper. Task: Map a complete customer journey for agency lead gen from first touch to converted client. Context: touchpoints and handoffs. Output format: journey map with channel, message, and owner. Constraints: include feedback loops.
**Lead magnet implementation**: You are a product marketer. Task: Plan how to implement a lead magnet into a site funnel. Context: replication across pages and tracking. Output format: implementation steps with success metrics. Constraints: include a testing plan.
**A/B test prompts**: You are an experimentation lead. Task: Design 4 A/B test ideas for lead-gen landing pages. Context: copy, layout, and form length. Output format: test description, hypothesis, success metric, and sample size guidance. Constraints: prioritize low-friction tests.
**Case study storytelling prompts**: You are a storyteller. Task: Write a compelling narrative for a lead-gen case study focused on ROI. Context: client background and measurable outcomes. Output format: narrative with quotes and data visualization notes. Constraints: avoid fluff.
**Influencer collaboration prompts**: You are an influencer strategist. Task: Outline 3 influencer co-promotion ideas to drive agency leads. Context: fit with target audience and authenticity. Output format: idea briefs with outreach templates and success metrics. Constraints: disclose partnerships.
**Video testimonial prompts**: You are a video producer. Task: Create prompts to gather client video testimonials for credibility. Context: questions, setting, and lighting. Output format: interview script with 5 questions and prompts for B-roll. Constraints: include a 30-second highlight cut.
**Slack outreach prompts**: You are a growth hacker. Task: Write 8 Slack message templates to engage potential agency clients in communities. Context: respectful, value-led, and non-spammy. Output format: templates with optional follow-up. Constraints: avoid bot-like phrases.
**Lead routing prompts**: You are a sales ops analyst. Task: Create a lead routing rule set for new inquiries. Context: geography, industry, and deal size. Output format: rule list with examples and escalation steps. Constraints: ensure SLA commitments.
**Channel mix prompts**: You are a channel strategy consultant. Task: Recommend a multi-channel mix for outbound lead gen. Context: budget and channel efficacy. Output format: channel plan with messages per channel and frequency. Constraints: include a success criterion for each channel.
**Cold voicemail prompts**: You are a voicemail expert. Task: Write 6 short cold voicemail scripts for agency outreach. Context: value-first, clear next step. Output format: script with call-to-action and a fallback message. Constraints: length under 25 seconds.
**Data enrichment prompts**: You are a data enrichment specialist. Task: Propose data enrichment steps for new leads. Context: missing fields and enrichment sources. Output format: enrichment checklist with data-field mappings and quality checks. Constraints: privacy compliant.
**Brand voice prompts**: You are a brand strategist. Task: Define a consistent brand voice for lead-gen content for agencies. Context: tone, vocabulary, and examples. Output format: voice guide with sample lines. Constraints: align with ICP.
**ABM prompts**: You are an account-based marketing planner. Task: Outline an ABM playbook for targeting marketing agencies. Context: target accounts, messaging, and coordination. Output format: playbook sections with actions and owners. Constraints: align with funnel stages.
**Post-webinar follow-up prompts**: You are a nurture specialist. Task: Create a 5-step post-webinar follow-up sequence for lead nurture. Context: recap, assets, and CTA. Output format: email blocks with subject and body. Constraints: include a limited-time offer.
**SLA alignment prompts**: You are a service level manager. Task: Draft an SLA for lead-gen services provided by an agency. Context: response times and deliverables. Output format: SLA bullet list with metrics. Constraints: ensure enforceability.
**Outbound timing prompts**: You are a scheduling expert. Task: Recommend optimal sending times for outbound emails across time zones. Context: industry and audience. Output format: table of times by region with rationale. Constraints: consider work hours and weekends.
**Relevance scoring prompts**: You are a relevance engineer. Task: Create a relevance score rubric for outreach content. Context: subject line, body, and CTA alignment. Output format: scoring rubric with examples. Constraints: include threshold for sending.
**Lead capture prompts**: You are a form UX designer. Task: Improve a contact form to maximize submissions. Context: form fields and progress indicators. Output format: redesigned form specs and rationale. Constraints: minimize friction.
**Case study demand prompts**: You are a demand-gen writer. Task: Draft a compelling case study conclusion with quantified ROI. Context: client story and metrics. Output format: closing paragraph and call to action. Constraints: include a pull-quote.
**Email sequence optimization**: You are an optimization engineer. Task: Optimize a 4-step email sequence for higher reply rate. Context: subject lines and body length. Output format: revised sequence with justification for changes. Constraints: measure expected lift.
**Lead source tracking prompts**: You are a data governance lead. Task: Define how to track lead sources across channels. Context: attribution model and data fields. Output format: mapping table and example report. Constraints: align with GA4 conventions.
**Content repurposing prompts**: You are a content strategist. Task: Create a plan to repurpose one core lead-gen asset into 6 formats. Context: formats for different channels. Output format: repurposing guide with timelines and assets needed. Constraints: maintain message consistency.
**Automation workflow prompts**: You are a marketing automation architect. Task: Design an automation workflow to move leads from awareness to qualified. Context: triggers and actions. Output format: workflow diagram steps and decision points. Constraints: include fail-safes.
**Competitive messaging prompts**: You are a messaging analyst. Task: Write messaging that differentiates an agency in a crowded lead-gen market. Context: unique value and proof points. Output format: 4 messaging blocks for different buyer personas. Constraints: avoid generic claims.
**Ethical outreach prompts**: You are a compliance-minded marketer. Task: Ensure all outbound prompts comply with ethical outreach standards. Context: consent and frequency limits. Output format: ethic checklist with examples. Constraints: include opt-out handling.
**Playbook prompts**: You are a growth playbook author. Task: Create a concise growth playbook for agency lead gen. Context: 30-day sprint structure. Output format: week-by-week actions and metrics. Constraints: include daily standups.
**Offer ROI calculator prompts**: You are a calculator designer. Task: Build a simple ROI calculator for agency prospects. Context: input fields and outcome explanations. Output format: calculator spec with sample scenarios. Constraints: include confidence intervals.
**Lead magnet landing prompts**: You are a landing page strategist. Task: Create copy prompts for a lead magnet landing page. Context: benefit-focused language and form placement. Output format: 3 variants with sections and CTAs. Constraints: include trust signals.
**Email deliverability test prompts**: You are an deliverability tester. Task: Create a test plan to verify inbox deliverability before campaigns. Context: seed lists and monitoring. Output format: test plan with success criteria. Constraints: include rollback steps.
**Reputation prompts**: You are a reputation manager. Task: Outline a plan to build agency credibility to attract leads. Context: testimonials, case studies, and awards. Output format: credibility kit with guidelines. Constraints: avoid overclaiming.
**Lead nurture personalization**: You are a personalization coach. Task: Personalize nurture emails based on industry signals. Context: SaaS, manufacturing, and finance verticals. Output format: 3 personalized variants per vertical with rationale. Constraints: keep under 300 words total.
**Search intent prompts**: You are an intent marketer. Task: Map search intent to content for lead-gen. Context: informational, navigational, transactional intents. Output format: content plan with KPIs per intent. Constraints: prioritize buyer intent.
**Influencer outreach prompts**: You are a PR outreach specialist. Task: Script 4 influencer collaborations for lead-gen content. Context: alignment and deliverables. Output format: outreach emails and follow-ups. Constraints: disclose any compensation.
**B2B lead scoring prompts**: You are a scoring modeler. Task: Build a B2B lead scoring model for agency outreach. Context: data sources and weight distribution. Output format: scoring table and recommended thresholds. Constraints: easy to implement.
**Workshop prompts**: You are an events planner. Task: Plan a 90-minute online workshop to generate leads. Context: topics, format, registration flow. Output format: agenda, slide topics, and follow-up sequence. Constraints: include engagement activities.
**Lead review prompts**: You are a sales coach. Task: Create a 10-question review checklist for outbound prospect conversations. Context: consistency and quality. Output format: checklist with examples and coaching notes. Constraints: applicable to calls and emails.
**US/intl compliance prompts**: You are a compliance consultant. Task: Ensure outbound prompts comply with international data laws. Context: GDPR, CCPA, and other regions. Output format: compliance matrix with examples. Constraints: include opt-out requirements.
**Story-led prompts**: You are a storyteller marketer. Task: Write a story-driven prompt to explain agency value in lead gen. Context: narrative arc and client outcome. Output format: short story with a clear CTA. Constraints: maintain authenticity.
**Pricing justification prompts**: You are a value calculator. Task: Justify agency pricing with client ROI examples. Context: 3 case-driven scenarios. Output format: justification paragraphs with data points. Constraints: avoid fabrications.
**Delivery timeline prompts**: You are a project manager. Task: Create a lead-gen project timeline for 60 days. Context: milestones and dependencies. Output format: Gantt-like list with owners. Constraints: include risk log.
**Sales email craft prompts**: You are a sales writer. Task: Write a closing sales email after a discovery call. Context: recap and next steps. Output format: email with a strong CTA and optional PS. Constraints: avoid pressure tactics.
**Social proof prompts**: You are a brand validator. Task: Gather social proof ideas to support outbound. Context: case studies, logos, and testimonials. Output format: list of 12 proof assets with placement notes. Constraints: ensure permission.
**Outbound sequence orchestration**: You are a campaign manager. Task: orchestrate a 4-channel outbound sequence for lead gen. Context: message order and timing. Output format: timeline with channel, content, and triggers. Constraints: include a mid-funnel nudge.
**Voice of customer prompts**: You are a voice researcher. Task: Extract customer pain points for lead-gen messaging. Context: from interviews and reviews. Output format: bullet points with quotes and implications. Constraints: anonymize data.
**Lead retention prompts**: You are a retention expert. Task: Propose strategies to retain agency clients after lead-gen projects. Context: communication cadence and value delivery. Output format: plan with milestones and metrics. Constraints: include renewal triggers.
**Churn risk prompts**: You are a risk analyst. Task: Identify churn risk signals in agency engagements. Context: behavioral and outcome data. Output format: risk matrix with mitigation steps. Constraints: prioritize high-risk signals.
**Client win-back prompts**: You are a sales strategist. Task: Create prompts to win back former clients. Context: reasons for departure and convincing offers. Output format: 4 outreach templates with success proof. Constraints: include a time-limited incentive.
**Channel-specific prompts**: You are a cross-channel strategist. Task: Tailor messages for email, LinkedIn, and webinars. Context: channel nuances. Output format: channel-specific prompts with audience cues and CTAs. Constraints: stay on brand.
**Lead handler prompts**: You are a workflow designer. Task: Outline hand-off steps from marketing to sales for a new lead. Context: data to pass and timeline. Output format: checklist with owners and due dates. Constraints: include escalation path.
**Reality-check prompts**: You are a QA engineer. Task: Validate that all prompts produce practical, non-hype results. Context: test cases and edge conditions. Output format: validation checklist with examples. Constraints: flag unrealistic claims.
**Channel partner prompts**: You are a partner strategy consultant. Task: Create a co-marketing plan with channel partners to generate leads. Context: partner tiers and incentives. Output format: plan with sample outreach and KPI targets. Constraints: ensure compliance.
**Datapoint prompts**: You are a data guru. Task: Compile 25 datapoints that indicate lead quality in marketing agencies. Context: actionable signals. Output format: list with brief interpretation notes. Constraints: avoid sensitive data.
**Automation failure prompts**: You are a reliability engineer. Task: Identify common automation failures in outbound workflows and fixes. Context: error cases and remediation steps. Output format: failure mode table with recommended recovery.
**Pitch deck prompts**: You are a presentation designer. Task: Create a 12-slide pitch deck outline for agency lead-gen proposals. Context: client-focused storytelling and ROI. Output format: slide titles and speaker notes. Constraints: include a closing CTA.
**Persona expansion prompts**: You are a persona builder. Task: Expand existing marketing agency personas for lead-gen campaigns. Context: new pain points and jobs-to-be-done. Output format: 2 new personas with motivations and messaging hooks. Constraints: align with ICP.
**Final synthesis prompts**: You are a synthesis engine. Task: Produce a final prompt set summary for lead generation prompts for marketing agencies. Context: recap signals, channels, and recommended starter sequence. Output format: executive summary bullets and key takeaways. Constraints: none.Best Practices
- Keep prompts explicit about target ICP and desired outcomes to avoid generic results.
- Treat prompts as templates: adapt and reuse with sector-specific signals.
- Safeguard compliance by including opt-out and privacy considerations in outreach prompts.
- Use a controlled testing approach: run small batches, compare variants, and scale.
- Store the best performing prompts in a shared library for team-wide reuse.
Common Mistakes to Avoid
- Asking for overly broad outputs that lack actionable detail.
- Overusing generic prompts without tailoring to ICP signals or industry nuances.
- Ignoring compliance and deliverability constraints in outbound prompts.
- Not validating Claude outputs with real-world data or metrics.
- Failing to specify output formats, leading to unstructured results.
FAQ
What makes these Claude prompts effective for lead generation?
They’re designed to target the ICP, create high-quality outreach content, and map buyer intent to actions, all in practical, reusable formats.
Can I use these prompts with both Claude and Claude AI?
Yes. The prompts are written to be compatible with Claude and Claude AI capabilities, using clear outputs and placeholders.
How do I measure success for these prompts?
Define metrics like open rate, reply rate, meeting rate, and qualified lead rate before deploying prompts, then monitor and optimize.
Are there any compliance considerations?
Yes. Include opt-out handling, consent practices, and privacy-compliant data usage in outbound prompts and forms.
How should I organize these prompts for my team?
Centralize in a prompt library with numbers, titles, and usage notes, then assign owners and update regularly.
Can these prompts be used for ABM campaigns?
Many prompts map well to ABM use cases; adapt them to target specific accounts and add account-level messaging.