100 Best Claude Google Ads Copy Prompts for SEO Agencies

Direct Answer

The best Claude prompts for Google Ads copy for SEO agencies are designed to produce actionable, compliant, and conversion-focused ad copy. Use role and task framing to tailor messages for different audiences, verticals, and stages of the funnel, always including clear CTAs and policy-compliant language.

Introduction

This page is a practical Claude prompts library for Google Ads copy tailored to SEO agencies. It provides a hundred specific prompts you can copy and adapt to generate ad copy at scale.

Use these prompts to craft headlines, descriptions, CTAs, and extensions that align with SEO services, audits, technical SEO, and content strategies while staying compliant with Google Ads policies.

How to Use These Claude Prompts

• Replace placeholders like [industry], [audience], and [format] to fit your client and campaign. Add constraints to guide tone, length, and formatting. Request outputs in structured formats to simplify integration into your workflow. Verify outputs by spot-checking keyword usage, policy compliance, and CTA clarity. Iterate by swapping prompts to test different angles and audiences.
• When possible, specify the landing page, offer, and any unique selling propositions to increase relevance.
• Incorporate output formats that you can paste directly into your ad management tool, such as bulleted lists or short copy blocks.
• Always audit for policy compliance and avoid any guarantees or sensitive claims.

100 Best Claude Google Ads Copy Prompts for SEO Agencies

1. Ad headline variant 1: Role: You are a Google Ads copywriter for an SEO agency. Task: Write five unique headline options for a Google Search ad promoting SEO services. Context: The client specializes in technical SEO for mid-market tech companies. Output: Provide five headline options, each under 30 characters, plus a brief rationale for each. Constraints: Include the target keyword set [SEO agency], [technical SEO], [organic growth], and avoid jargon. Format: Present as a numbered list with the headline and rationale.
2. Ad description 1: Role: You are a Google Ads copywriter for an SEO agency. Task: Create two expanded description lines for a Google Search ad. Context: The client offers site audits, backlink cleanup, and content strategy. Output: Provide two description lines of up to 90 characters each, including a call-to-action. Constraints: Include the keywords [site audit], [backlink cleanup], [content strategy], and a CTA such as Get started today. Format: Bullet list with line labels Descriptions 1 and Descriptions 2.
3. Ad CTA optimization: Role: You are a Google Ads copywriter for an SEO agency. Task: Propose five call-to-action variants for a Google Ads campaign. Context: The client targets small to mid-size SaaS companies. Output: Five concise CTAs under 25 characters each. Constraints: Use action verbs, avoid gimmicks, include a sense of urgency without overselling. Format: List with CTA and justification.
4. Keyword-focused headlines: Role: You are a Google Ads copywriter for an SEO agency. Task: Generate three headline options focusing on a keyword set. Context: Keywords: [local SEO], [site speed], [mobile optimization]. Output: Three headlines each under 28 characters incorporating at least two keywords. Constraints: Ensure readability and compliance with Google Ads policies. Format: Table-like list: Headline – Keywords integrated.
5. Benefit-led descriptions: Role: You are a Google Ads copywriter for an SEO agency. Task: Write two benefit-led description lines for a campaign. Context: The client emphasizes faster rankings, audit transparency, and monthly reporting. Output: Two lines, each under 100 characters, highlighting benefits rather than features. Constraints: Include a CTA such as Learn more.
6. Problem-solution framing: Role: You are a Google Ads copywriter for an SEO agency. Task: Create three ad descriptions that frame a problem and present the agency as a solution. Context: Problems: slow organic growth, opaque reporting, low technical SEO. Output: Three descriptions under 90 characters each. Constraints: Include a CTA.
7. Competition angle: Role: You are a Google Ads copywriter for an SEO agency. Task: Draft three ad headlines comparing client performance to typical industry benchmarks. Context: Provide non-deceptive comparisons and avoid disallowed claims. Output: Three headlines under 30 characters each. Constraints: Include the keyword cluster [SEO agency] and [benchmark].
8. Ad copy for experts: Role: You are a Google Ads copywriter for an SEO agency. Task: Write two ad descriptions aimed at experienced SEO professionals. Context: Emphasize technical audits, log file analysis, and advanced schema. Output: Two lines under 95 characters with a strong CTA. Constraints: Include [technical audits] and [log file analysis].
9. Localization prompts: Role: You are a Google Ads copywriter for an SEO agency. Task: Generate three local-market Google Ads headlines. Context: Client operates in Denver and Boulder with a local SEO specialization. Output: Three headlines under 28 characters each, including location names. Constraints: Mention Denver or Boulder and SEO services.
10. Budget-conscious copy: Role: You are a Google Ads copywriter for an SEO agency. Task: Create two descriptions optimized for a tight budget campaign. Context: Target SMBs with limited budgets. Output: Two lines under 90 characters each, emphasizing cost-effectiveness and ROI. Constraints: Include a CTA.
11. Brand-aware headlines: Role: You are a Google Ads copywriter for an SEO agency. Task: Write three brand-focused headlines. Context: The client is a midsize agency with a distinctive value proposition. Output: Three headlines under 30 characters each. Constraints: Include the brand name.
12. Productized services: Role: You are a Google Ads copywriter for an SEO agency. Task: Generate three ad headlines promoting a productized SEO service package. Context: Packages include a weekly audit, content kit, and monthly reporting. Output: Three headlines under 30 characters each. Constraints: Include the term Pack or Package.
13. Prospect pain points: Role: You are a Google Ads copywriter for an SEO agency. Task: Create two descriptions that address common prospects pain points. Context: Pain points: slow ranking, technical issues, lack of transparency. Output: Two lines under 95 characters each. Constraints: Include a CTA.
14. Trust signals: Role: You are a Google Ads copywriter for an SEO agency. Task: Propose four ad variants that include trust signals. Context: Awards, case studies, client logos, certifications. Output: Four descriptions under 90 characters each. Constraints: Include at least one CTA.
15. Case-study tease: Role: You are a Google Ads copywriter for an SEO agency. Task: Write two descriptions that tease a case study. Context: Highlight a successful client milestone and a measurable result. Output: Two lines under 90 characters each. Constraints: CTA must invite to read the case study.
16. Policy-compliant copy: Role: You are a Google Ads copywriter for an SEO agency. Task: Create three ad variants that strictly comply with Google Ads policy. Context: No misinformation, no unsafe claims, clear disclosures. Output: Three headlines or descriptions under 30 or 90 characters respectively. Constraints: Include policy-friendly terms.
17. Audience-specific: Role: You are a Google Ads copywriter for an SEO agency. Task: Produce three audience-specific variants. Context: Audiences: ecommerce managers, B2B marketers, and startups. Output: Nine lines total: three variants per audience, each under 90 characters. Constraints: Include a CTA.
18. Seasonal promos: Role: You are a Google Ads copywriter for an SEO agency. Task: Create two seasonal promotion headlines. Context: Q4 promotions for SEO services, including year-end audits. Output: Two headlines under 28 characters each. Constraints: Mention season and year if allowed.
19. Open-ended prompts: Role: You are a Google Ads copywriter for an SEO agency. Task: Generate five prompts that let Claude continue creating variants. Context: Provide continuous prompts for A/B testing. Output: Five prompts with clear constraints and output formats.
20. Ethical ad copy: Role: You are a Google Ads copywriter for an SEO agency. Task: Draft three ethical ad variants avoiding sensitive claims or guarantees. Context: Focus on transparent reporting and best practices. Output: Three lines under 90 characters each. Constraints: Include a CTA.
21. Ad extension ideas: Role: You are a Google Ads copywriter for an SEO agency. Task: Propose four ad extension snippets that complement main ads. Context: Sitelinks, callouts, structured snippets. Output: Four snippets under 60 characters each. Constraints: Align with core messaging.
22. Content strategy focus: Role: You are a Google Ads copywriter for an SEO agency. Task: Create three headlines emphasizing content strategy. Context: Content audits, topic research, content calendars. Output: Three headlines under 30 characters each. Constraints: Include content strategy terms.
23. Technical SEO angle: Role: You are a Google Ads copywriter for an SEO agency. Task: Write two descriptions that spotlight technical SEO improvements. Context: Log file analysis, crawl budget optimization. Output: Two lines under 90 characters each. Constraints: Include a CTA.
24. Transparent reporting: Role: You are a Google Ads copywriter for an SEO agency. Task: Generate three ad variants that emphasize reporting transparency. Context: Monthly dashboards, clear metrics. Output: Three descriptions under 95 characters each. Constraints: Include a CTA.
25. Retention-focused: Role: You are a Google Ads copywriter for an SEO agency. Task: Craft two descriptions aimed at client retention. Context: Ongoing optimization, monthly reviews. Output: Two lines under 90 characters each. Constraints: CTA included.
26. ROI emphasis: Role: You are a Google Ads copywriter for an SEO agency. Task: Produce three ROI-centric headlines. Context: Tangible improvements from campaigns. Output: Three headlines under 28 characters each. Constraints: Include ROI term.
27. Compliance reminders: Role: You are a Google Ads copywriter for an SEO agency. Task: Generate two compliant copy options that remind about policies. Context: Ad policy alignment. Output: Two lines under 90 characters each. Constraints: Include policy reference.
28. Simplicity first: Role: You are a Google Ads copywriter for an SEO agency. Task: Create three simple, scannable ad descriptions. Context: Easy to read, quick CTA. Output: Three lines under 90 characters each. Constraints: No jargon.
29. Conversion questions: Role: You are a Google Ads copywriter for an SEO agency. Task: Write two descriptions that pose a clarifying question to improve CTR. Context: Encourage user intent. Output: Two lines under 90 characters each. Constraints: Include a CTA.
30. Listing-based ads: Role: You are a Google Ads copywriter for an SEO agency. Task: Create three headline variants using a feature list. Context: Features include audits, reporting, speed optimization. Output: Three headlines under 30 characters each. Constraints: Include feature keywords.
31. Video ad prompts: Role: You are a Google Ads copywriter for an SEO agency. Task: Draft two YouTube video ad headlines promoting SEO services. Context: Align with landing page offer. Output: Two headlines under 40 characters each. Constraints: Include CTA.
32. Remarketing prompts: Role: You are a Google Ads copywriter for an SEO agency. Task: Build two remarketing ad descriptions. Context: Target visitors who viewed pricing. Output: Two lines under 90 characters each. Constraints: CTA included.
33. Mobile-first copy: Role: You are a Google Ads copywriter for an SEO agency. Task: Write three mobile-optimized headlines. Context: Short, impactful messages for small screens. Output: Three headlines under 25 characters each. Constraints: Include mobile keywords.
34. A/B testing prompts: Role: You are a Google Ads copywriter for an SEO agency. Task: Propose four variant prompts for A/B testing ad copy. Context: Test headlines, descriptions, CTAs. Output: Four prompts with clear pick lists and expected outcomes.
35. Industry verticals: Role: You are a Google Ads copywriter for an SEO agency. Task: Create three ad copies tailored to an industry vertical. Context: E-commerce, healthcare, finance. Output: Three headlines under 30 characters each plus one description per vertical.
36. FAQ style: Role: You are a Google Ads copywriter for an SEO agency. Task: Produce two ad descriptions formatted as quick FAQ snippets. Context: Common questions about SEO services. Output: Two lines under 95 characters each. Constraints: Include a CTA.
37. Brand voice match: Role: You are a Google Ads copywriter for an SEO agency. Task: Generate three variants that reflect the client brand voice. Context: Formal, approachable, witty options. Output: Three headlines or descriptions under 90 characters. Constraints: Ensure consistency with brand guidelines.
38. Pricing emphasis: Role: You are a Google Ads copywriter for an SEO agency. Task: Create two price-focused descriptions. Context: Transparent pricing, value-based packages. Output: Two lines under 90 characters each. Constraints: Include a CTA.
39. Trust badges: Role: You are a Google Ads copywriter for an SEO agency. Task: Draft four ad variants incorporating trust badges. Context: Customer logos, certifications, reviews. Output: Four descriptions under 90 characters each. Constraints: Include CTA.
40. Local business: Role: You are a Google Ads copywriter for an SEO agency. Task: Write three local search headlines for a city-specific service. Context: Denver SEO, local audits. Output: Three headlines under 28 characters each. Constraints: Include city name.
41. Conversion pathway: Role: You are a Google Ads copywriter for an SEO agency. Task: Build descriptions that guide users to a specific landing page. Context: Pricing page, audit form, case studies. Output: Three descriptions under 95 characters each. Constraints: Include CTA.
42. Voice and tone: Role: You are a Google Ads copywriter for an SEO agency. Task: Create five variants in different tones. Context: Direct, friendly, expert, adventurous, concise. Output: Five headlines or descriptions under 90 characters each. Constraints: Maintain relevance.
43. Content depth: Role: You are a Google Ads copywriter for an SEO agency. Task: Produce three options with increasing depth in content coverage. Context: Quick win, in-depth audit, full funnel. Output: Three descriptions under 95 characters each. Constraints: CTA included.
44. Siloed landing tests: Role: You are a Google Ads copywriter for an SEO agency. Task: Generate four ad variants each for a different landing page silo. Context: Audits, link building, content, analytics. Output: Four headlines or descriptions under 90 characters each. Constraints: CTA included.
45. Ethos prompts: Role: You are a Google Ads copywriter for an SEO agency. Task: Write two descriptions that highlight company ethos (ethics, transparency, client partnership). Output: Two lines under 90 characters each. Constraints: Include CTA.
46. Ad copy consistency: Role: You are a Google Ads copywriter for an SEO agency. Task: Normalize three variants to a single tone and style. Context: Brand guidelines attached. Output: Three unified ad copies under 90 characters each. Constraints: Include CTA.
47. Competitor-safe: Role: You are a Google Ads copywriter for an SEO agency. Task: Create two ad variants that differentiate from top competitors without naming them. Output: Two descriptions under 95 characters each. Constraints: Include a CTA.
48. Ad copy for audits: Role: You are a Google Ads copywriter for an SEO agency. Task: Generate three headlines describing site audits. Context: Technical issues, actionable findings. Output: Three headlines under 30 characters each. Constraints: Include audit terms.
49. Link-building focus: Role: You are a Google Ads copywriter for an SEO agency. Task: Write two descriptions centered on link-building services. Context: Outreach, quality backlinks. Output: Two lines under 90 characters each. Constraints: CTA included.
50. Content marketing: Role: You are a Google Ads copywriter for an SEO agency. Task: Create three ad variants promoting content marketing. Context: Topic research, content calendars. Output: Three descriptions under 95 characters each. Constraints: Include CTA.
51. Technical audits: Role: You are a Google Ads copywriter for an SEO agency. Task: Produce two headlines highlighting technical audits. Context: Crawl analysis, site health. Output: Two headlines under 28 characters each. Constraints: Include audit terms.
52. Performance milestones: Role: You are a Google Ads copywriter for an SEO agency. Task: Draft three ads that promise performance milestones. Context: Rank increases, traffic lift. Output: Three descriptions under 95 characters each. Constraints: CTA.
53. Audit transparency: Role: You are a Google Ads copywriter for an SEO agency. Task: Write two descriptions focusing on transparent audits. Context: Clear findings, actionable steps. Output: Two lines under 90 characters each. Constraints: CTA included.
54. Client testimonials: Role: You are a Google Ads copywriter for an SEO agency. Task: Create three ad variants that reference client testimonials without quotes. Output: Three descriptions under 95 characters each. Constraints: CTA included.
55. Conversion rate lift: Role: You are a Google Ads copywriter for an SEO agency. Task: Generate two headlines claiming conversion rate improvements. Context: From optimized pages and funnels. Output: Two headlines under 28 characters each. Constraints: Include CTR mention.
56. Landing page alignment: Role: You are a Google Ads copywriter for an SEO agency. Task: Create three pairs of headlines and matching descriptions aligned to a landing page. Output: Three headline-description pairs, each under 120 characters total. Constraints: CTA included.
57. Seasoned marketer: Role: You are a Google Ads copywriter for an SEO agency. Task: Produce three variants tailored for veteran digital marketers. Context: Data-driven, KPI-focused, strategic. Output: Three variants under 90 characters each. Constraints: CTA.
58. New client onboarding: Role: You are a Google Ads copywriter for an SEO agency. Task: Write two onboarding-focused ads. Context: Efficient sign-up, quick start. Output: Two lines under 90 characters each. Constraints: CTA included.
59. Educational angle: Role: You are a Google Ads copywriter for an SEO agency. Task: Create three education-first ad variants. Context: Learn about audits, reporting, SEO basics. Output: Three descriptions under 95 characters each. Constraints: CTA.
60. Risk-free offer: Role: You are a Google Ads copywriter for an SEO agency. Task: Draft two risk-free trial copy options. Context: Satisfaction guarantee, refund policy. Output: Two lines under 90 characters each. Constraints: CTA.
61. Cross-sell prompts: Role: You are a Google Ads copywriter for an SEO agency. Task: Build two ads cross-selling services. Context: Audits plus content or link-building. Output: Two headlines or descriptions under 90 characters each. Constraints: CTA.
62. Content gap focus: Role: You are a Google Ads copywriter for an SEO agency. Task: Generate three headlines emphasizing content gap analysis. Context: Competitor gaps, opportunity topics. Output: Three headlines under 30 characters each. Constraints: Include content gap terms.
63. Analytics emphasis: Role: You are a Google Ads copywriter for an SEO agency. Task: Write two descriptions highlighting analytics dashboards. Context: Real-time metrics, weekly reports. Output: Two lines under 90 characters each. Constraints: CTA.
64. Local citation: Role: You are a Google Ads copywriter for an SEO agency. Task: Create three local SEO focused ad variants. Context: Citation cleanup, local rankings. Output: Three descriptions under 95 characters each. Constraints: CTA.
65. Video thumbnails: Role: You are a Google Ads copywriter for an SEO agency. Task: Propose five thumbnail text ideas for video ads. Context: Short, bold phrases. Output: Five lines under 40 characters each. Constraints: Include CTA.
66. Policy-friendly audits: Role: You are a Google Ads copywriter for an SEO agency. Task: Generate three policy-friendly audit-focused ad copies. Context: Clear disclosures, compliant language. Output: Three descriptions under 90 characters each. Constraints: CTA.
67. Seasonal leftovers: Role: You are a Google Ads copywriter for an SEO agency. Task: Create two end-of-season cleanup ads. Context: Wrap-up reports, remaining optimization. Output: Two lines under 90 characters each. Constraints: CTA.
68. Sustainability angle: Role: You are a Google Ads copywriter for an SEO agency. Task: Produce three ad variants highlighting sustainable SEO practices. Context: Long-term results, ethical optimization. Output: Three descriptions under 95 characters each. Constraints: CTA.
69. Visual CTA prompts: Role: You are a Google Ads copywriter for an SEO agency. Task: Write two descriptions including a visually compelling CTA. Context: Ad copy that pairs with images. Output: Two lines under 90 characters each. Constraints: CTA included.
70. Crisis-proof ads: Role: You are a Google Ads copywriter for an SEO agency. Task: Draft two crisis-proof ad variants for uncertain markets. Context: Flexible SEO strategies. Output: Two descriptions under 90 characters each. Constraints: CTA.
71. Budget pacing: Role: You are a Google Ads copywriter for an SEO agency. Task: Create three budget-conscious ad variants that maximize ROI per dollar. Output: Three descriptions under 95 characters each. Constraints: CTA.
72. Lead quality: Role: You are a Google Ads copywriter for an SEO agency. Task: Write two descriptions focused on lead quality. Context: Pre-screened inquiries, qualified prospects. Output: Two lines under 90 characters each. Constraints: CTA.
73. SEO audit feature: Role: You are a Google Ads copywriter for an SEO agency. Task: Generate three ad variants highlighting a standout audit feature. Context: Actionable findings, easy to implement. Output: Three descriptions under 95 characters each. Constraints: CTA.
74. Content calendar: Role: You are a Google Ads copywriter for an SEO agency. Task: Create two headlines promoting a content calendar service. Context: Topic research, publishing workflow. Output: Two headlines under 28 characters each. Constraints: Include content calendar terms.
75. Technical glossary: Role: You are a Google Ads copywriter for an SEO agency. Task: Produce two descriptions that include a glossary of SEO terms. Context: Helps beginners. Output: Two lines under 90 characters each. Constraints: CTA.
76. On-page prompts: Role: You are a Google Ads copywriter for an SEO agency. Task: Create three ad variants focusing on on-page optimization. Context: meta tags, internal linking, structured data. Output: Three descriptions under 95 characters each. Constraints: CTA.
77. Outreach prompts: Role: You are a Google Ads copywriter for an SEO agency. Task: Propose two descriptions about outreach services. Context: Letter templates, prospect lists. Output: Two lines under 90 characters each. Constraints: CTA.
78. User intent cues: Role: You are a Google Ads copywriter for an SEO agency. Task: Generate three variants that align with user intent signals. Context: informational, navigational, transactional. Output: Three descriptions under 95 characters each. Constraints: CTA.
79. Speed optimization: Role: You are a Google Ads copywriter for an SEO agency. Task: Write two headlines focusing on site speed improvements. Context: Core Web Vitals, faster pages. Output: Two headlines under 28 characters each. Constraints: Include speed terms.
80. Schema highlights: Role: You are a Google Ads copywriter for an SEO agency. Task: Create three ad variants mentioning schema markup. Context: Rich results, structured data. Output: Three descriptions under 95 characters each. Constraints: CTA.
81. Analytics-driven: Role: You are a Google Ads copywriter for an SEO agency. Task: Produce two descriptions that reference analytics insights. Context: Conversion tracking, attribution. Output: Two lines under 90 characters each. Constraints: CTA.
82. Team expertise: Role: You are a Google Ads copywriter for an SEO agency. Task: Draft three ads that highlight team qualifications. Context: Certifications, years of experience. Output: Three descriptions under 95 characters each. Constraints: CTA.
83. Client onboarding: Role: You are a Google Ads copywriter for an SEO agency. Task: Generate two onboarding-focused headlines. Context: Quick setup, initial audit. Output: Two headlines under 28 characters each. Constraints: Include onboarding terms.
84. Ethical lead gen: Role: You are a Google Ads copywriter for an SEO agency. Task: Create three ethical lead-generation ad copies. Context: No fake urgency, truthful promises. Output: Three descriptions under 95 characters each. Constraints: CTA.
85. Ad copy templates: Role: You are a Google Ads copywriter for an SEO agency. Task: Produce a reusable template for a Google Ads description. Context: Placeholder fields for keyword, value proposition, CTA. Output: One template description under 120 characters. Constraints: Include placeholders.
86. Win-back campaigns: Role: You are a Google Ads copywriter for an SEO agency. Task: Write two win-back ad copies for lapsed clients. Context: Re-engagement offers, updated services. Output: Two descriptions under 90 characters each. Constraints: CTA.
87. Client outcomes: Role: You are a Google Ads copywriter for an SEO agency. Task: Describe client outcomes in three ad variants. Context: rankings, traffic, conversions. Output: Three descriptions under 95 characters each. Constraints: CTA.
88. Creative constraints: Role: You are a Google Ads copywriter for an SEO agency. Task: Propose five creative constraints to improve ad quality. Context: Word limits, tone, formatting. Output: Five constraint lines under 60 characters each.
89. Compliance toolkit: Role: You are a Google Ads copywriter for an SEO agency. Task: Build descriptions referencing a compliance toolkit. Context: Ad policy, data usage notice. Output: Two lines under 90 characters each. Constraints: CTA.
90. Blog-to-ad crossover: Role: You are a Google Ads copywriter for an SEO agency. Task: Create three ads that tease a blog post about SEO audits. Context: Linked to blog page. Output: Three descriptions under 95 characters each. Constraints: CTA.
91. Pricing transparency: Role: You are a Google Ads copywriter for an SEO agency. Task: Write two descriptions emphasizing transparent pricing. Context: Simple packages, no hidden fees. Output: Two lines under 90 characters each. Constraints: CTA.
92. Industry benchmarks: Role: You are a Google Ads copywriter for an SEO agency. Task: Generate three ad variants comparing to industry benchmarks. Context: Realistic benchmarks, avoid misrepresentation. Output: Three headlines under 30 characters each. Constraints: Include benchmark terms.
93. Offer stacking: Role: You are a Google Ads copywriter for an SEO agency. Task: Propose two ads that stack offers (audit + content kit). Output: Two descriptions under 90 characters each. Constraints: Include CTA.
94. User-generated ideas: Role: You are a Google Ads copywriter for an SEO agency. Task: Create three prompts inviting user-generated ideas for ad copy. Context: Feedback loop, ideas submission. Output: Three prompts with clear constraints and formats.
95. Compliance checks: Role: You are a Google Ads copywriter for an SEO agency. Task: Draft three ads with built-in compliance checklists. Context: Policy rules, claims verification. Output: Three descriptions under 95 characters each. Constraints: CTA.
96. Announcement promos: Role: You are a Google Ads copywriter for an SEO agency. Task: Create two ad copies announcing a new service or feature. Context: Beta access, launch date. Output: Two descriptions under 90 characters each. Constraints: CTA.
97. Multi-audience: Role: You are a Google Ads copywriter for an SEO agency. Task: Produce three variants targeted at three distinct audiences. Context: Ecommerce, B2B, education. Output: Three descriptions under 95 characters each. Constraints: CTA.
98. Speedy sign-up: Role: You are a Google Ads copywriter for an SEO agency. Task: Write two headlines emphasizing fast onboarding. Context: Quick forms, initial audit in days. Output: Two headlines under 28 characters each. Constraints: Include onboarding terms.
99. Ethics and trust: Role: You are a Google Ads copywriter for an SEO agency. Task: Create three descriptions focusing on ethics and trust. Context: Data privacy, transparent reporting. Output: Three lines under 95 characters each. Constraints: CTA.
100. Final compliance: Role: You are a Google Ads copywriter for an SEO agency. Task: Produce a closing set of three ads vetted for policy compliance. Context: Alluded guarantees avoided, disclosures included. Output: Three descriptions under 90 characters each. Constraints: CTA.

Best Practices

• Use a consistent brand voice across all prompts to ensure coherent campaigns.
• Keep prompts specific to avoid generic or vague outputs.
• Create a handful of go-to prompts as templates to accelerate workflow and maintain quality.
• Test multiple prompts against each other to identify the strongest performers.
• Regularly update prompts to reflect policy changes and new features in Claude.
• Store prompts in a shared repository and document any client-specific constraints for reuse.

Common Mistakes to Avoid

• Asking for outputs longer than platform limits can cause truncation.
• Using vague placeholders that readers cannot fill in concretely.
• Ignoring policy constraints and making guarantees or unsafe claims.
• Not validating Claude outputs against real landing pages or client data.
• Overcomplicating prompts with unnecessary constraints that reduce creativity.

FAQ

What makes these Claude prompts practical for Google Ads copy?

They are role-based and task-focused, producing ready-to-use ad copy with clear formats and policy alignment.

How should I adapt prompts for different clients?

Swap placeholders like [audience], [industry], and [offer], and adjust constraints to match client goals and brand voice.

Can I use these prompts for multiple campaigns?

Yes, many prompts are generalizable and can be cloned across campaigns with small tweaks to targeting and offers.

How do I ensure compliance with Google Ads policies?

Include policy-friendly terms, avoid guarantees, and verify outputs against Google’s advertising policies.

What output formats work best for automation?

Structured formats like bullet lists or short blocks that you can paste into your ad platform are most actionable.

How often should I refresh the prompts?

Refresh prompts periodically to reflect new features, seasonal campaigns, and policy updates.