The Bhairav Show

How to Build a Simple AI Workflow for Customer Support

With Suhas Bhairav

Episode 10PodcastJune 19, 2026
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Episode Summary

This episode provides a practical framework for building a simple AI workflow for customer support without making the system unnecessarily complicated. The first step is to define a clear goal, such as helping support teams answer customer questions faster using product documentation, previous support tickets, FAQs, and company policies. The next step is to define the input, which may be a customer email, support ticket, chat message, or complaint form. The AI system reads the message and identifies what the customer is asking. It then classifies the request into categories such as billing, technical support, refunds, account access, product questions, or urgent escalation. After classification, the system searches trusted company knowledge rather than generating an answer without evidence. The retrieved information is used to draft a polite and specific response for the support agent. During the initial implementation, the AI should not automatically send the message. A human support agent.

Customer Support AI WorkflowAI Ticket ClassificationKnowledge RetrievalAI Response DraftingHuman-in-the-Loop AIAI Audit LoggingAI Feedback Loop